If you want to learn more about Google Analytics to keep track of how much traffic your website is getting, and what that’s worth to you, we recommend Michael Miller’s Sam’s Teach Yourself Google Analytics in 10 […]

One of the most fascinating things that I find about online shopping is the anonymity that is involved — on both sides.   Often, a customer buys from a small business online that they may not know a lot about . . […]

Well, you made it through 2012 — that’s a good thing!  And now there is another year ahead to grow your business and prosper.  Happy New Year!

Today I visited a small health food store in my neighborhood and was […]

We used to live in simpler times, where a small business survived and thrived based upon word-of-mouth marketing . . . neighbors and friends sharing stories, both positive and negative, about local businesses.   […]

If you want to learn more about Google Analytics to keep track of how much traffic your website is getting, and what that’s worth to you, we recommend Michael Miller’s Sam’s Teach Yourself Google Analytics in 10 […]

Restaurants need to keep track of what’s being said about them, but it’s not enough to watch each
and every review site — at one count, we saw over 10 of them, and that didn’t include networks like
Twitter, […]

Restaurants using social media to promote their business can take it to the next level by adding a few
new tools to their promotional toolbox, namely Pinterest, Instagram, and Foursquare.

Pinterest
Pinterest lets […]

Yesterday, we talked about how to get people to leave positive reviews about your restaurant.
We also suggested a method of showing people how to get directly to your Yelp page to leave a
comment while they’re […]

This week we revisited the restaurant business, and how to use some social media tools to their
advantage, deal with customer complaints, and improve customer satisfaction.

On Monday, we looked at how restaurants […]

There are several social media review networks and apps where people leave reviews about their favorite (and not-so-favorite) restaurants, businesses, doctors’ offices, and retail clothing stores. Sites like Yelp, […]

Web hosting is a tricky business. You want to find something that’s both affordable and reliable. There are plenty of web hosts that have server space for less than $5 per month, but their reliability is […]

PR and marketing folks love to find out what’s being said about their particular brand. Whether it’s complaints or compliments, they want to know what’s being said, and what people think. But how do you cut […]

A couple days ago, we talked about how you can promote your store with Facebook, Instagram, and Pinterest. Pinterest is a great way for people to share cool photos of things they have done, things they want, and […]

If you’re new to social media marketing and you’re trying to promote your business, there are a number of books you can choose from to get you started. One book we’re partial to is Shama Kabani’s The Zen of Social […]

As mobile web traffic continues to grow, marketers need to realize that mobile search engine optimization is an entirely different animal than “desktop SEO.” For one thing, Google counts at least 50 different […]

When you’re trying to find people worth following on Twitter, you don’t want to just follow everyone when you’re first starting out. I mean, you can, and there’s nothing wrong with it. But if you’re trying to save […]

If you’ve got a Facebook Page for your business (which is different from your personal profile), you’ll want to know how it’s performing, to make sure you’re getting the most out of it.

That’s where Facebook […]

The interesting thing about social media is that consumers are paying close attention to what other people are saying about brands, not the marketers. They believe other people, not paid professionals. But what if […]

If you own an iPhone or Android, you already know these phones are smart enough to open a regular website and re-render it in a way to look semi-decent on the phone. Same with an iPad.

So why do we need a […]

To set up a Google Alert, visit Google.com/alerts, sign in with your Gmail account (set one up if you don’t have one). Next, put in your name and company name as separate searches. If you have a common misspelled […]