The Solid Cactus Boot Camp is a 3-day eCommerce training operation that helps site owners grow and optimize their online businesses. We use a small group setting for increased engagement among attendees and speakers, and we offer a wide range of presentations for eCommerce users at all levels—from new recruits to veteran sergeants.

The Boot Camp will be in full operation September 22–24, 2010, at the Solid Cactus Headquarters in Shavertown, Pennsylvania. The pricing includes all reconnaissance, rations, and barracks, so register today before this battalion goes off to battle!

Here’s a sampling of the interactive presentations and seminars in our plan of action:

• We’ll cover public relations dos and don’ts (atten-shun, BP!), and we’ll hone in on the latest and greatest tactical maneuvers in social media optimization (SMO) and search engine optimization (SEO):

  “The Spin Cycle: How to Combat Negativity and Crisis Online”—Learn how to effectively use damage control when your reputation is under attack.

  “Link Building: Successful Strategies and Tactics for Store Owners”—Get tips on attracting quality links and avoiding guerrilla warfare tactics.

• We’ll explore the codes of conduct in email marketing:

  “Email Marketing, Meet SEO and Social Media: Forming Connections Among Multiple Marketing Methods”—Because you won’t defeat your competition with just one form of artillery, you’ll need to leverage multiple arms in your arsenal.

• We’ll help you avoid land mines in your pay-per-click (PPC) account: (Heck, we’ll even provide you with a free PPC evaluation upon request.)

  “PPC Real Talk Roundtable: No-Frills Answers to Your PPC Questions”—In this open forum, you’ll get down and dirty in the trenches with our PPC Specialists.

  “PPC Deconstruction”—Arm yourself with the tools that help you avoid wasteful PPC spending and boost your PPC performance.

• We’ll deconstruct a live site right before your eyes as part of our focus on store development:

  “Site Deconstruction”—We’ll dissect every aspect of a website and then provide you with the intel to help improve your own. (This is always one of our most popular sessions.)

  “Introducing Mobile Commerce for Yahoo! Stores” (presented by Unbound Commerce)—Are you using the appropriate weapons for your target market? If you want to attract the mobile market, you’ll need a mobile-friendly version of your site.

Plus, if you’d like a bit more basic training, our brigade members will meet with you one-on-one for some additional recon. You’ll also have plenty of time to brainstorm with your fellow boot campers—off the record and in top secret.

But it’s not all work and no play. We get out of the trenches each night for some tasty provisions and friendly chatter.

Here’s what some of our past campers have to say:

“Not only the ability to learn new technology and options for your website, but to be able to interact with other business owners and share ideas and experiences. I thought the entire experience was very positive and as someone who had attended other types of seminars, I thought Solid Cactus did a wonderful job of pulling it all together (hotel accommodations, seminars, food, entertainment). Well worth the money.”
      — Liz Broussard, Classic Charms

“I could write a book about the entire event! Put it this way, it was awesome . . . and you spoiled us. I’ve been to many events . . . and this is by far the best!”
      — Pam Macharola, Blair Candy

“For Yahoo! Store owners, I believe the Boot Camp experience is one of the best educational programs I could have received with a laser focus on Yahoo! Stores.”
      — José Calero, LapWorks, Inc.

We’re saving a bunk for you . . . so register today.

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