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By Maria Valdez Haubrich If you’re marketing to moms, you need to know where Mom is spending her time—and increasingly, that’s on social media, according to BabyCenter’s 2013 Social Mom Report, conducted with comScore.
If customers don’t buy, don’t jump to the conclusion that your prices are too high.
One of my favorite sources of marketing information is MarketingProfs – I learn so much from them.
By Rieva Lesonsky The Hispanic population in the U.
Running a business from home is the perfect solution to avoiding the distractions of the office--except, of course, when you’re experiencing the distractions of home.
What’s the state of venture capital these days? Continuing a trend that’s been going on for a while now, both the number of VC dollars and the number of VC deals are shrinking, according to the Q1 2013 MoneyTree™ Report from PricewaterhouseCoopers LLP (PwC) and the National Venture Capital Association (NVCA).
Did you know that in 2012, the federal government acquired over $90 billion of goods and services from small businesses? How you can get your share of the pie is probably your next question.
By Maria Valdez Haubrich Are you a tech entrepreneur wondering why your efforts to bring on new coders, engineers and IT people always turn up tons of male job candidates, but very few women? If you’re looking to redress the traditional imbalance between men and women in the tech world, one answer could be going virtual—virtual workers, that is.
Do you use Twitter? I love Twitter and use it a lot, but it’s funny how many people tell me they don’t get it and don’t use it.
Still muddled about which social media platform you should be spending your marketing efforts on? The easy answer is “All of them,” but if you’re thinking about slacking off on one of them, don’t make it Facebook.
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