Small Business Forums on the Web.com TourEarlier this summer, we announced a 10-year agreement with the PGA TOUR to become the umbrella sponsor of the newly named Web.com Tour. And because we want to actively engage with the small business communities in the tour markets, we’re organizing a series of Web.com Small Business Forums.

The forums will promote an exchange of knowledge and experience, and they’ll provide small business owners with ideas and strategies for using the Internet to grow their business. The first Web.com Small Business Forum will be held in Boise, Idaho, on September 11, 2012, in conjunction with the Albertsons Boise Open presented by Kraft.

For small business owners in the Boise, Idaho, area: Register now using the link above. Please save the date, and watch for more details to come here on our blog. If you know of other small businesses that may benefit from attending this forum, please give them a heads-up.

 

Your feedback and suggestions are welcome, so please share your input in the comments below.


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Answering Service for Small BusinessDo you need help answering the phone when you’re busy taking care of customers? If so, then you might want to consider an answering service to help you field and triage incoming calls. With trained professionals available throughout the day—and during nights and weekends—an answering service can help you eliminate the risk of unanswered phone calls, which could mean the loss of new customers or repeat business.

In a recent article on the Solid Cactus blog—a Web.com service—Katrina Domkowski explains how an answering service can keep customers and prospects happy by responding to basic questions about your business, scheduling appointments, and providing quotes and estimated turnaround times.

Check out the article . . . and find out how an answering service can help grow your business.


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Google Shopping and Google AdWordsWhat steps will merchants need to take when it comes to the new Google Shopping? First, you’ll need to feed products to Google so they’ll be available to use with the Product Listing Ads. Second, you’ll need to create, manage, and optimize those paid ads for your products.

In a recent article on the Solid Cactus blog—a Web.com service—Mike McGinley describes Google Shopping as a “hybrid of a traditional Comparison Shopping Engine and a pay-to-play ad service.” And because Google Shopping listings will be funneled through the AdWords platform, Mike recommends that merchants become familiar with the Google AdWords guidelines as soon as possible.

Check out the article . . . and start planning your Google Shopping strategy!


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Comparison Shopping Engines for Small BusinessListing your products on comparison shopping engines (or CSEs) can be an effective way to find qualified buyers. But knowing which of the CSEs are best suited for your online store can sometimes be a challenge.

In a recent article on the Solid Cactus blog—a Web.com service—Jaclyn Rudeski reviews the Top 10 comparison shopping engines recommended by the eCommerce team at Solid Cactus. They’ve rated their picks based on traffic, sales, return on ad spend, and other key metrics. From “free click” engines such as Bing Shopping and TheFind.com to pay-per-click engines such as PriceGrabber.com and Become.com, Jaclyn shares details about each CSE to help you decide the best sites to showcase your products.

Check out the article . . . and start boosting your product sales on comparison shopping engines!


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SEO Best Practices for Small Business SuccessSearch engine optimization, or SEO, is a powerful tool for any online marketing strategy. So as more small businesses—including your competitors—promote their products and services on the Web, it’s more important than ever that your SEO efforts help customers find your site first.

In a recent article on the Solid Cactus blog—one of the Web.com services—Anna Piatyszek explores how SEO works, how it can boost your sales, and what some of the basic dos and don’ts are.

Check out the article . . . and start planning your SEO strategy!


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