Your website represents you and your business online. If it is clunky and outdated, it’s not exactly going to leave a good impression and inspire confidence in the quality of your work. Here are 8 signs it’s time for a new website:
1 – It’s old
I don’t need to tell you that technology is constantly changing – we all know that. But as technology changes, so do best practices. For example, Flash applications are out and jQuery sliders and explainer videos are in. Static news pages are out; active blogs are in. Brochures are out; valuable, downloadable content is in.
2 – Where’s the messaging?
The first thing a Web visitor should see when they land on your home page is a clear explanation of who you are and what you do, followed by your value proposition. All your content should focus on your customer – their challenges and how you solve them – not on your product and service features. Those are secondary.
3 – Frequent errors
If your site breaks a lot – as in, doesn’t even load – or pages display a 404 error (page cannot be found), your hosting is bad and your site is riddled with errors. It could even be infected with a virus. Not good.
4 – Navigation requires breadcrumbs
Have you ever gotten lost on a website? I have – and I’m not talking big enterprise-level websites either. If it’s hard to move around your website – from one page to another or from one section to another – visitors will quickly get frustrated trying to find the information they’re looking for, and they’ll leave.
5 – The design does not represent the brand
I am working with a client right now who has a unique and highly valuable niche business, but you’d never know it by looking at his current website. Your site must reflect your brand and leave a positive impression with visitors.
6 – Scary ecommerce site
By scary, I don’t mean ugly – I mean not secure or easy to use. Does your ecommerce site have an SSL certificate? How seamless is the purchase and checkout experience?
7 – Slow loading time
People are impatient. If it takes more than a few seconds for your site to load, you might have a high abandonment rate and end up losing potential clients before they even have a chance to learn more about you.
8 – It’s not responsive
A responsive site ensures that your Web, tablet, and smart phone sites provide a consistent experience and take advantage of each device’s unique features (swiping on a tablet, tapping on a smart phone). A consistent experience is a good user experience – and a good user experience means people can easily find the information they are looking for.
What are some other signs of old, outdated websites?
Image courtesy of maxtheunicorn.blogspot.com