How to add attributes to Google Business Profile 

Local searches often result in a business visit within a day, highlighting the importance of optimizing your local presence online. This is where Google Business Profile comes in. With this free listing tool, you can bring your local businesses front and center in search for enhanced visibility. 

In this article, we’ll learn how Google Business Profile can help you boost your online visibility by adding attributes. We’ll discuss how to add them to your Business Profile for an optimized online presence. 

What are Google Business Profile attributes? 

Google Business Profile attributes are specific details businesses can add to their profiles to provide additional information to potential customers. These attributes highlight key features like wheelchair-accessible seating, free WiFi, and outdoor seating. 

Google Business Profile, previously known as “Google My Business Listing,” is a free tool that helps businesses manage their online presence on Google Search results and Maps. It plays a vital role in improving local search presence, connecting businesses with nearby customers, and increasing trust through accurate and detailed information. 

Benefits of adding attributes to your Google Business Profile 

Adding attributes to your Google Business Profile is a worthwhile move for improving visibility and engaging with potential customers. 

Attributes show up in various places in your Business Profile, above your address on desktop, in the About section on mobile and the Maps app, or as eye-catching icons featured in mobile search results. It’s a powerful communication tool for telling your audience about your offerings. 

Here are a few key benefits of Google’s Business Profile attributes. 

• Match user queries  
• Appear in more searches 
• Improve online reputation 
• Increase review ratings 

Types of Google Business Profile attributes 

Business attributes vary depending on your primary business category, which means certain attributes may not be available for some businesses.  

For example, while the “drive-through” attribute may be relevant for fast food chains, it’s irrelevant for businesses like clothing boutiques. 

There are two categories of attributes: factual attributes and subjective attributes. Both types serve different purposes and provide unique value to businesses and customers.

Factual attributes

Factual attributes are objective details about your local business that you can add to your business listing. These attributes describe specific features or service options your business offers. 

Examples of Factual Attributes

Accessibility attributes 

These attributes help customers with specific needs know if your business is accommodating. They are essential for people with disabilities. They include wheelchair-accessible seating as well as entrance, and elevator availability. 

Payment attributes 

Payment attributes specify payment methods your business accepts, helping customers plan their transactions in advance. Examples are: 

• Accepts debit/credit cards 
• Contactless payment 
• Cash only 

Amenities attributes 

Amenities attributes showcase additional services or features that enhance the customer experience, like free WiFi, outdoor seating, and pet-friendly. 

Ownership Details 

These attributes highlight the unique aspects of your business’s identity, appealing to customers who value diversity and representation. These attributes include women-led, and veteran-led. 

Safety attributes 

Safety attributes demonstrate your business’s measures to ensure customer and staff safety. This is very important, especially during health crises. 

Subjective Attributes 

Subjective attributes rely on customer feedback and reflect the experiences of those who’ve visited your business. Unlike factual attributes, you cannot edit these directly. Google generates these attributes using customer reviews and surveys. 

For instance, for a restaurant, this can include qualities like intimate, kid-friendly, or cozy atmosphere.

How to add Google My Business attributes to your profile 

Adding attributes to your Google Business Profile is simple. 

First, log into your Google Business Profile. Then click on “Info” in the far left-hand column.  

In the middle column of the page, look for “Add attributes.” It’s in the bottom half of the page. 

Upon clicking “Add attributes,” a pop-up should appear, and you’ll see a list of available attributes. 

Here’s what it typically looks like. 

Then, click on the appropriate attribute to add it to your attributes section. For example, if your restaurant is run by women, add “women-led.” 

Then, click ”Apply.”

Common mistakes to avoid when adding attributes

Avoid these common mistakes to ensure your profile stays effective and accurate. 

Overloading with unnecessary attributes 

Adding too many irrelevant attributes can confuse potential customers and dilute focus on your profile. Only include attributes that are relevant and true to your business. 

Neglecting subjective attributes 

While you can’t control subjective attributes, ignoring user feedback or failing to monitor reviews can hurt your profile. Always address customer concerns to maintain a positive impression. 

Inconsistent updates 

Adding attributes inconsistently can make your profile feel incomplete. So, ensure to add all relevant attributes when you update your profile. 

Not keeping attributes updated 

Failing to update attributes when your business changes can mislead customers and damage trust. Review and adjust the attributes regularly to reflect your current offerings. 

Advanced tips for managing Google My Business Attributes 

Managing Google Business Profile attributes with multiple locations or frequent updates requires a strategic approach. Using bulk location management tools is essential for maintaining consistency across all platforms. Google’s location management feature allows businesses to download and update attributes across multiple profiles on one go. 

Leveraging third-party platforms like Yext, Moz Local, and Web.com’s Business Listing services can further streamline the process. These tools offer centralized dashboards for managing attributes, making updating, monitoring, and maintaining accuracy across profiles easier.