Web.com’s DIY Website Builder: Benefits & Advanced Features

8 MINS
Claire Sy

Web.com’s DIY Website Builder: Advanced Features 

Choosing Web.com’s DIY Website Builder is the first step towards establishing a robust online presence, enhancing credibility, and expanding customer reach. As a small business, you’ve already avoided the headache of building a professional website from scratch without coding skills.  

Now, let’s explore how your website builder can set you apart from your competitors. 

Important considerations for your website 

Credibility   

One way to stand out from your competition is through a website. Customers use the internet to learn more about things they’re interested in. Thus, having a website to refer to for information helps increase their confidence that your business is legitimate.   

Furthermore, creating quality content about your products, such as blogs, articles, and ebooks, makes you trustworthy in your industry. The next time they need to learn something from your market, they’ll think of you first as an expert in your field.   

Brand awareness  

With all your business information accessible through your website, it’s easier to establish your business’ identity and goals to your customers. Control how you present your brand through your website and make an excellent first impression on your site visitors.    

Customers tend to purchase more from brands they’re familiar with, so creating a website and staying on top of your customers’ minds sets you apart from your competition.   

Digital marketing   

Having a website opens new marketing possibilities that aren’t doable with traditional advertising. Most people these days are on the internet, and as of 2023, 59.4 % of the population are social media users.  

You can target a specific demographic more likely to buy your products through social media, email marketing, and PPC ads. Keep the distance from the ad to the shopping cart shorter. Lead customers directly to your website’s landing page, ready to purchase.    

Convenience  

Customers can quickly look you up and purchase from your website anywhere. But that doesn’t mean the convenience only lies with them.    

Having a website saves you the trouble of updating all your customers with new information from your business. Real-time data is also trackable, which makes it easier to create an evidence-based business plan that you can regularly update.   

Your internal productivity also increases as your employees are free from responsibilities and can focus on other aspects of your business. Customer service is more straightforward as your contact information becomes more accessible with a website.  

22 advanced features to include on your website   

Web.com’s website builder already gives you a head start. But even after publishing your site, Web.com offers advanced features to take it to the next level. These features can include:  

1. User-friendliness

Once your website is live, the task of managing and updating can feel like a big job. Web.com understands this. That’s why Website Builder is designed to be user-friendly so you can manage and grow your website without any hassle, even if you’re not a tech expert. Its intuitive drag-and-drop interface allows you to effortlessly customize your site. And if you need help, easy-to-follow guides are available to assist you step by step. 

2. Multiple professional themes   

After publishing your site, having a website builder with lots of professional themes means you can change how your site looks whenever you want, like giving it a fresh new style or matching it to special events, whenever you want to.  

Plus, you can try out different designs to see what works best for getting people to stay on your site longer or buy more. And as your business grows, you can keep updating your site to match. It’s a great way to keep your website looking awesome and stay ahead of the competition. 

3. Mobile compatibility   

There is an estimate of 7.33 billion mobile users as of 2023. With all the people using their phones to browse through the web, your website should be responsive to whatever device your audience is using to view your site and give them the best user experience.  

4. Cross-browser compatibility   

Multiple browsers are online, and the chance your site visitor would use the same browser whenever accessing your website is unlikely. That’s why checking your website’s compatibility with other browsers like Google Chrome, Firefox, Safari, and Opera is crucial.   

5. Social media integration   

A big part of the population is constantly on social media. To tap into that marketing strategy, your website should have its social media integration. Include buttons that allow you to share your website on Facebook, Twitter, Instagram, and other major social media platforms.   

Increase your traffic by leading visitors from your social media to your website. The more engaged your audiences are, the more likely they’ll keep your brand on top of their minds.    

6. SEO integration  

Most customers’ online shopping journey starts through a search engine, either to find a business or to research a product they’re interested in buying.  

Your website should have various tools and options to implement an SEO strategy and rank your site higher on the search results. Improve your online visibility by optimizing your site’s title tag, meta description, and image titles. 

You can always upgrade your website’s SEO tools or hire SEO professionals to do the work later.  

7. Web analytics   

Improve your online business strategy by keeping track of how your visitors interact with your website. Determine which aspect of your website gets the most traction. Consider reviewing our built-in web analytic solutions or adding third-party analytics services to your site. 

8. Scheduled blog posts 

Schedule new blog posts for specific days/times. No need for a daily manual post, especially when you’re on a holiday or vacation. Simply set a schedule and let the website post it.  

9. RSS blog feed 

Ensure site visitors read the latest and newest content with the RSS Blog Feature. It automatically updates after publishing new content, featuring the 30 most recent posts on your feed.   

10. Block creator 

There’s no need to create your layout from scratch. Save your favorite built blocks and use them again across multiple pages on your website. 

11. Sitemap.xml 

Let search engines find, crawl, and index your website’s content. A Sitemap notifies search engines of your website’s content and page structure. Without this, customers will have a hard time finding you on search engines. 

12. Robots.txt 

Much like a sitemap, a robot.txt file is important so search engines can find your website.  

It contains directives for search engines, such as Google and Yahoo, to know which website to include or skip in their search results. This way, you avoid overloading your site with requests. Take better control of crawl requests when you edit your robots.txt file.    

13. HTML Inject 

Customize your website’s code with HTML Inject. This lets you add specific HTML code to your <head> or </body> sections, such as special tracking codes. This also allows you to change design aspects, integrate apps, add pop-ups, traffic trackers, and SEO tools into your website. 

14. Embedded Code 

Spice up your content by adding external content from third-party sources. This feature uses a block of code to project videos, images, social media posts, gifs, or other media from other sources. 

15. Theme Animation 

Add your own flare of creativity to your site’s theme. Let your website come alive with a theme animation.  

You can choose between longer animations or quick/short animations on your website with this feature.  

16. Parallax Effect 

Add a parallax effect to elements like a banner, cover, or footer on your website. It adds more depth and dynamics to how your website looks. Provide your site visitors with an immersive experience through your site’s web design. 

17. Backup Feature 

With a backup feature, you need not worry about accidentally losing all your data. Create up to 3 different backups to protect yourself from mistakes or data corruption. It’s recoverable at any time. 

However, if you want stronger security, you can always upgrade to Web.com’s Codeguard. CodeGuard saves your website content in a secure storage system and keeps track of any changes made during future backups. 

18. Theme Color Wizard 

Create a color palette based on the colors of a photo that you’ve uploaded.  Brighten up your website with the right color combination without studying graphic design. 

19. Countdown Feature 

Setup a countdown of days, hours, minutes, and seconds of a special event.  Build anticipation and motivate your audience to buy and increase your business revenue.   

20. Schedule  

Easily integrate services created in the MySchedulr product through a drag-and-drop function – either to add one specific service, or an entire catalog. Meanwhile, customers can book your service and pay without leaving your website.  

Website cookies help save user’s information when they visit a website so they can easily get back on track later. 

Get the choice to inform visitors of your website’s cookie policy with a banner. Customize its content and offer an accept option. Web visitors like being able to control their site experience.  

22. Google Services  

  • ReCAPTCHA – protect your website from receiving spam and other types of automated bot abuse.  
  • Google Analytics – connect to your Google Analytics account and access advanced analytics and tracking.  
  • Google Tag Manager – track specific activity and details by connecting to your Google Tag Manager. 
  • Site Verification – Verify your site on Google easily with an easy 2-step process. 

Take your website further with Web.com 

With your website up and running, you’ve taken a significant step towards establishing your brand and reaching your audience. And as your business evolves, so can your website. 

Whether you’re adding new products, expanding your services, or targeting new markets, our Website Builder is equipped to grow with you. Experiment with different layouts, content strategies, and design elements to keep your audience engaged and coming back for more. Our scalable platform will help you make seamless updates and adjustments as your business continues to thrive. 

  • Claire Sy

    Claire is a Content Marketing Writer at Web.com. Although she’s just started her content marketing journey, she’s eager to write compelling articles while learning more about the SEO and marketing world. Growing up, Claire had always loved reading, but she started taking an interest in writing through poetry and stories. She also likes playing chess in her spare time.

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