5 truly awesome free marketing tools all small business owners need to use

Web.com Team

There are zillions of marketing tools out there that want to make your life easier. Finding the ones that are free, easy to use, and, yes, do actually help you work smarter and grow your business is akin to looking for a needle in a haystack.

Well, I have done the legwork for you. Here are 5 truly awesome free marketing tools that all small business owners need to use:


What it does: Analyzes what content performs best for any topic or competitor and allows you to find the key influencers to promote your content.

Why it’s awesome: First of all, because you’ll learn what content is shared most, you can start creating content on those topics and thus improve your content marketing. Second, finding and connecting with influencers in your niche is a great way to amplify your content and increase brand awareness.

Pricing: Their free plan lets you search for most-shared content, find influencers and track mentions of a brand or topic. (You won’t be able to receive alerts or reports, install their API, or export information.)

Click to Tweet

What it does: Turns a snippet of content into a clickable tweet.

Why it’s awesome: It’s an easy to way to put your content to work and make it easily shareable on Twitter. People typically use it for statistics and advice.

Pricing: It’s free.


What it does: Allows you to create a really cool email signature that includes social profiles, your blog’s RSS, and more.

Why it’s awesome: You can really put your email signature to work for you – and it’ll look beautiful to boot.

Pricing: Their free plan is for individual users, but you can upgrade to the Awesome Plan for $4/month.

Death to the Stock Photo

What it does: Sends you free, beautiful, non-boring photos every month that you can use for anything – ads, website, blog posts, social accounts, and more.

Why it’s awesome: The photos are really creative and fun, and um, they are free. It’s a great alternative to the bland and expensive images from traditional stock photo sites.

Pricing: Free, though there is a premium option that is only $10/month and gives you full access to their photo library. A very, very good deal.


What it does: Lets you easily manage your contacts, organizations, partners, vendors and suppliers and track projects.

Why it’s awesome: In case you’ve never heard of it, Insightly is a customer relationship management (CRM) solution just for small businesses, and it’s really easy to use.

Pricing: The free plan is probably enough for your small business, as it allows up to 2,500 contacts and 3 users. Their Standard Plan allows more contacts, users, storage space and more; it’s $7/user/month.

Do you have a favorite marketing app or tool that makes your life easier? Please share below!

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Author information

Monika Jansen

Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at www.jansencomm.com.

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