It’s not enough to publish a website and call it a day. To succeed, you need a website that’s easy to use and is responsive, contains quality content, provides great user experience and an equally good design.
Around 94% of first impressions are design related. Users assess everything, from your website font to its overall structure, before deciding whether they like or dislike your website.
The numbers show that while content is king, design still matters. In this article, we’ll go into detail on the benefits of professional website design for your business.
Choosing the Right Web Design Professional
Creating a website from scratch is no easy task. It requires dedication, expertise, and careful attention to detail to create an effective and fully functional website.
That’s why most people turn to experts for help.
Collaborating with a skilled web designer offers the opportunity to create a website that meets your specific needs. Professional designers also have a clearer understanding of UX (user experience) principles, making your website foolproof and boosting conversions in the long run.
When choosing a website design service, there are several factors you should consider. Here are some key points to keep in mind:
Expertise and portfolio
Look for a web design service with a strong portfolio and expertise in creating websites in your industry. Review their previous work to assess their design style, functionality, and attention to detail.
Collaboration with designers
Work with professional designers who can tailor the website to you and your audience’s specific needs. They should be able to understand your business goals and translate them into a unique and user-friendly design. It’s important that they’re flexible to accommodate your preferences and feedback.
With Web.com’s professional website design service, we’ll work closely with you to ask for your input and feedback at every stage and ensure that the final design aligns with your vision.
Now that the majority of internet users are on mobile, it’s crucial that your website is optimized for various devices and screen sizes. Check if the web design service specializes in responsive design, which ensures your site looks great and functions well on smartphones, tablets, and desktops.
A well-designed website is not enough if it’s not optimized for search engines.
Look for a web design service or professional that understands SEO (Search Engine Optimization) principles and can implement them effectively. A search engine-friendly website will have better visibility and higher chances of attracting organic traffic.
Ongoing support and maintenance
Websites require regular updates, security patches, and technical assistance. Ensure that the service provides reliable post-launch support to keep your website running smoothly.
Cost and budget
Evaluate the pricing structure and packages offered by the web design service. Compare them with your budget and consider the value you’ll receive for the investment. Remember that investing in a quality website design service can yield long-term benefits for your business.
Client reviews and reputation
Research the service provider’s reputation by reading client reviews and testimonials. Look for feedback regarding their communication, professionalism, and ability to meet deadlines. A service with a positive reputation indicates a higher likelihood of a satisfying partnership.
Web.com’s QuickStart Website Service vs Pro Web Design
Now that you know how to choose the right web design service, let’s talk about two different web design services by Web.com: QuickStart Website Service and Pro Web Design. Choosing which one is best for you depends on your specific needs and requirements. To help you, here’s a quick overview of each service:
QuickStart Website Service by Web.com
QuickStart Website Service makes the first step to creating a website a breeze.
- Our team of design experts will take care of the initial website development.
- We’ll optimize your website and content so that you can easily get found online.
- In as little as seven days, you get a tailor-made website that reflects your brand’s personality and business goals.
To help you succeed online, Quickstart provides all the necessary online tools: domain, email, hosting, SSL certificate, and more.
If you choose to get the Business Essentials plan, you get access to our website builder so you can customize your website however you like in the future. Its intuitive drag-and-drop feature allows you to easily modify and update your website even without having programming knowledge.
Who is QuickStart Website Service Best For?
Quickstart Website Service is ideal for businesses and individuals who are seeking a fast and efficient solution to establish an impressive online presence.
Pro Web Design by Web.com
Like Quickstart Website Service, Pro Web Design lets you work closely with a dedicated web design team to build you a custom and fully functional website. You don’t need any coding or web design experience yourself, as our experts will take care of everything. We will develop content that is optimized for search engines and incorporate modern design techniques to your website.
If you want to highlight your products or services, our team can build you a mobile-optimized, conversion-focused eCommerce website designed to help you sell online. From managing orders and accepting payments, you can run your eCommerce business on one platform.
Who is Pro Web Design Best For?
Whether you’re a small business owner or an established retailer, Pro Web Design can help you establish a feature-rich digital presence and launch your online store.
7 Benefits of Professional Website Design
DIY websites can be a great option for those who want a site up and running in a couple of hours. But as your website grows and evolves, there may come a time when you’ll need the help of a web design expert. Especially when you need a website that meets specific functions and features that go beyond the capabilities of a cookie-cutter website.
Here are seven clear-cut benefits of a professional web design you should consider.
Establishes credibility and trust
94% of usersYour website design affects how your audience views your brand. If it looks attractive and updated, your visitors will instantly have a favorable perception of your business. By maintaining a visually stunning and user-friendly interface, you show your audience that you’re serious about what you do.
Enhances user experience
One of the purposes of a website is to guide your visitors around your business in a way that tells them exactly what you want them to see and understand. But if your website is poorly designed with confusing navigation or unclear messaging, you may be setting it up for failure.
That’s why it’s important to build a well-designed website that’s simple and easy to navigate.
It essentially means incorporating clean layouts and clear call-to-action buttons. E Your checkout page, for example, should include only what is relevant to the checkout process. As a result, you’re not only able to provide a seamless and intuitive user experience but also get a better chance of boosting your return on investment (ROI).
Increases online visibility and reach
Google prioritizes mobile-optimized, fast, and secure websites. If your website is outdated, it could negatively impact your search engine rankings. And if you’re not on the first page of search results, potential customers may not find your website at all.
Our web design services ensure that you get a search engine-friendly site. Our team understands the importance of designing websites with responsive and adaptable frameworks. We will strategically select appropriate keywords and create impactful title tags and meta descriptions to optimize your website’s visibility in search engine results. This not only improves your chances of attracting relevant organic traffic but also enhances your overall online presence.
Boosts conversion rates and sales
Did you know that a good user experience can significantly boost conversion rates by up to 400%? You see, when customers have a positive experience on your website, they’re more likely to engage with your content, make purchases, and convert into loyal customers.
Leave a lasting impression by making sure your website design is visually appealing, user-friendly, and tailored to the needs and preferences of your target audience. With effective landing pages, intuitive navigation, clear calls-to-action, and engaging visuals, you can encourage them to explore further and take desired actions. Streamline the checkout process so customers can complete their purchases without a hassle.
By focusing on creating a well-planned user experience, you can effectively enhance customer satisfaction, and eventually boost your conversion rate and sales.
Tailored design to brand identity and target audience
It’s easy to tell a professional custom-made web design from a pre-designed template. If you want your website to reflect who you are and what you stand for, work with a professional website designer. A good web designer will be able to create a website with your brand and audience in mind.
Every element of your site, from visual design to messaging, should align with your brand to ensure a cohesive and genuine representation of your business. By prioritizing branding, you create a distinct and memorable online presence that resonates with your target audience.
At Web.com, we achieve this by providing you with a creative brief to fill out and assigning a dedicated manager to work closely with you throughout the web design process. This way, we’re able to accurately translate your vision and brand identity into your website.
Customization and scalability
You want your website to look unique and stand out from the rest. But if you opt for a pre-made template, you may be limited from customizing and scaling it as your website grows.
Whereas, with a custom design, your website can be tailored to reflect your brand’s identity, values, and aesthetics. Professional web designers can create visually appealing and captivating designs that are tailored specifically to your evolving business needs. Whether it’s interactive elements, advanced functionality, or specific third-party integrations, a professional web design service can seamlessly incorporate them into your website.
Return on Investment (ROI) and long-term value
While it may be tempting to cut corners and settle for pre-designed templates, it’s important to remember that you get what you pay for. Imagine having to redo your site later because it’s slow, buggy, and constantly down. This can incur additional costs for fixing and troubleshooting.
Whereas when you invest in professional web design, you’re making a smart investment that will pay off in the long run. You can ensure a website that’s well-coded and optimized for performance, saving you a lot of money, time, and potential setbacks in the future.
You can calculate the ROI of your web design investments by tracking your traffic and the number of generated leads and conversions.
Maximize Online Success with A Custom Professional Website
Regardless of the type and size of your business, a website plays an integral part. But for it to succeed, you need a website design that effectively captures your brand essence, engages visitors, and drives desired actions.
A professional website design has the advantage over templates in most aspects. It’s not only visually appealing, responsive, and customizable, but it also drives visitors, generates leads, and increases revenue for your business.