Over the past decade, the Internet has become a powerful marketing tool in promoting any type of business. Having a website for a business is no longer considered a luxury, but it has become a necessity, especially for enterprises in the tech industry, such as software companies, wherein most, if not all, products and services are sold online.
If you are in the business of selling software as a service, it is essential to create a strong web presence. Building a solid and reliable website with your own custom domain improves your reach and visibility and adds legitimacy to your brand.
If you don’t have any experience building a captivating website from scratch, then an AI-powered website builder is the best tool you can use to achieve your online business goals. Web.com offers an AI website builder where you can feel confident building a brand online without any web design or coding knowledge.
With Web.com’s drag-and-drop and client-centric features, you can update your site anytime with ease, showcase your products with satisfaction, and scale your business with confidence.
Read on to learn more about the essential elements you should look for in a website builder tool and how Web.com’s AI website builder is an excellent choice for software companies.
What to look for in a website builder
When building a website for a software company, it’s important to remember that simply having a website isn’t enough to achieve visibility and online business success. In the tech industry, your website needs to do more than just exist—it has to be dynamic, engaging, and serve a clear purpose. A static, lifeless web page won’t capture attention or build trust with your audience. Instead, your site should reflect your brand’s identity, showcase your products effectively, and offer an interactive experience that keeps visitors interested and helps grow your business.
Below are features you need to look for in a website builder, so your site exhibits authority, offers a user-friendly interface and seamless navigation, and more importantly be aesthetically appealing.
Customizable templates
When talking about ease and convenience in website building, look for a provider that has a vast collection of ready-made and customizable templates. All the best website builders should offer this nowadays. Templates eliminate the need to build a good-looking site from scratch so you can spend most of your precious time handling more important business matters.
Look for web builder tools with website templates that can accommodate your software as a service business—a color scheme that fits your brand or a website structure that suits your vision for the site.
Ease of use
The website builder must be easy to use so that even a person with basic mouse and keyboard knowledge can create a visually stunning website from scratch. It must have an intuitive UI design so that you don’t spend most of your time Googling how to use it or reaching out to their support team for help.
SEO features
Does it have any feature that lets you optimize your site for web visibility? Look for a website builder that has built in SEO (Search Engine Optimization) tools that allows you to do an automatic SEO analysis on your site, easily set up keywords to target on search engines, and conveniently check results of how your SEO is performing. The best website builder allows you to manage your SEO strategies, giving you not just freedom but also confidence in your digital marketing plans.
Security features
In the world of technology, protecting your and your customers’ data is paramount. You must ensure that your site is always secured when transmitting data on the web. Look for a website builder that has a means of protecting your site from cyber-attacks like SSL (Secure Sockets Layer) and HTTPS (Hypertext Transfer Protocol Secure).
Why Web.com is the best website builder for a software company
Web.com’s website builder is a solid choice when it comes to building powerful and effective websites either for small business owners or software entrepreneurs who are looking to scale their business. Not only does it allow you to create stunning websites with ease, but it also has all the elements you need from a website builder to grow your software as a service (SaaS) business.
Convenience
Our AI-powered website builder makes it easy for you to create your site. All you need to do is answer three simple questions about your business:
- What is the subject of your site?
Let the AI know the nature of your business. You may input keywords such as “software,” “software as a service,” or “technology.”
- What is the title of your site or company name?
Many businesses choose to use their company’s name as the site’s title with a brief description of what their business is about.
- What makes you and your site unique?
Share short information about what differentiates you from your competitors. You can highlight your advantages, such as cheaper pricing, better interface, and any advanced features you may have. You can also specify the industry your software serves, like data analytics, human resources, or project management.
After answering the questions, wait for a few minutes for the AI to generate a website design.
From there, editing your site further is a straightforward process with the drag-and-drop editor, intuitive interface, and user-friendly features.
Custom domain
When you use Web.com to create your website, you get a custom domain name for free for the first year. A custom domain is simply the unique web address that people will use to find your site, like “yourbusiness.com.”
Having your own domain name is important because it makes your website look more professional. It helps build trust with visitors, as they are more likely to feel comfortable engaging with a site that has its own domain. Additionally, it’s easier for people to remember a custom domain compared to a long or complicated web address.
Templates
If the AI-generated design doesn’t match what you have in mind, you can select from a wide range of professionally designed templates. These templates are made for different industries, including software, so you can find one that fits your needs. They’re also easy to customize, which means you can modify them to match your vision for your website without much effort.
Marketing
Having a website is important, but it won’t help much if your target audience doesn’t know it exists. Simply putting your website online isn’t enough to promote your products, and that could hurt your business. This is where digital marketing comes into play.
Web.com offers built-in marketing tools with its website builder to help you reach your customers and improve your site’s visibility online.
You can drive traffic with email marketing and boost brand awareness through social scheduling tools. These features work together to help you connect with more people and grow your business.
With Web.com, you can turn your website into an online store quickly and start selling your software products and services. This makes it easy for customers to find and buy what you offer directly from your site.
You can also sell your products on well-known platforms like Facebook, Amazon, and Etsy. This helps you reach more potential customers since these sites are already popular for shopping.
Web.com provides various design layouts, so you can create a professional-looking store without much effort. Plus, the checkout process is secure, which means your customers can shop safely.
Mobile responsive website
The website is designed to be mobile responsive. This means that the layout automatically changes to fit different screen sizes, so it looks good whether someone is viewing it on a phone, tablet, or computer. No matter what device they use, the structure and appearance of your website remain clear and easy to navigate. This helps ensure that all visitors have a good experience when they visit your site.
Website security
We know how important your data is. Web.com’s website builder services come with SSL certificate that ensures the safety of your website. On top of that, as a precaution, we save a backup of your website and email files daily and you can restore it anytime you want.
Customer support
If you experience any issues at all with the product, we have a dedicated team ready to help you. The chat support team is available 24/7, so you can get assistance whenever you need it.
You can also visit our Help Center page, where you will find more technical information about our products and services. This resource can help you troubleshoot issues on your own or learn more about how to use everything effectively.
How to choose the right website builder for your software business
The advancement of technology came with the improvement of the quality of work on eCommerce, search engines, marketing and SEO tools, and website builders. There are tons of popular site builders out there, but how do you choose the right one for you?
Budget considerations
When you’re planning a project, especially when creating a website for your business, it’s important to set a budget. This helps you figure out which website builder options are best for you. Having a budget also helps you understand what to expect and ensures that your website project is affordable without losing any important features.
With Web.com’s website builder, you get a free domain and Domain Privacy for one year. You also get a custom domain and with SSL certificate for one month and a professional email address using your domain name for three months.
Visit our page for a full list of our three website builder plans.
Team expertise
When choosing the right website builder for your company, it’s also important that you research your potential provider carefully. They should be experts in website building as well as web hosting. Their knowledge and experience are important because the success or failure of your business may depend on your website’s performance and the effectiveness of your digital marketing strategy. You can evaluate their portfolio to see if they have the capability of bringing you the best website builder service your company needs.
As a website builder provider and a web host, Web.com has a solid team of web developers and technical support to help you set up your website (if you want a more hands-off approach) or walk you through any issues that you encounter with your site or web hosting services.
Growth potential
Growth is a sign that a business is flourishing so the need to update your site’s content is necessary. It’s important that your web editing tools and hosting provider can support such a growth.
One important thing you must be wary of when scaling is the site’s loading speed. The more data you put into your file storage and the more traffic you receive on your site, the less your site is going to perform because it’s using too many resources on the server. You need to make sure your website builder provider can give you a hosting service that’s fast and reliable even as your website is growing.
Web.com is equipped with highly maintained servers so you can rest assured that your site’s performance stays in top shape as your business grows.
We also offer tools on par with Google Analytics that assist you with your growth such as website analytics, eCommerce reports, and other eCommerce tools so you can keep track of your website’s and store’s performance.
Marketing and Lead Generation Tools
When looking for a website builder provider, check if they have tools that give your website more web visibility. It’s important that the site builder has built-in SEO tools and other features that help you build your brand.
Web.com’s website builder comes with SEO tools that lets you to tweak your site’s title, meta description, and social sharing functionality for search engine optimization. You can also promote your business through pay-per-click advertising and create content to encourage customer engagement using our site builder blog function.
Web.com’s professional website design services
You have learned how easy it is to create a website using our website builder tool. However, if you’re busy managing your software company, you may not have the time to build a site from scratch. Alternatively, you might prefer a professionally crafted website designed by experts.
Web.com offers professional website design services so you can sit back, focus on more important task on your list, and let our talented team of web designers and developers handle the website building for you.
Even though you’re handing us control of the website creation, you will still be at the helm of the entire process. Our team makes sure that your vision materializes and the site reflects the core identity of your brand. You can talk to them about your plans and goals and discuss which features and functionalities you want added.
Before the site goes live, we will walk you through your website and ask for any feedback. This ensures that everything is just what you imagine.
Build your dream software company website with Web.com
Nowadays, it’s important that your website is not only fast, reliable, and user-friendly, but also built well for visibility, accessibility, and scalability. Having all of these characteristics on your website builder can have a huge impact on the growth of your software company. Which is why choosing a website builder provider that understands these points is crucial for delivering solid results for your business.
Start building your software company website with Web.com and leverage our AI-powered website builder for a seamless and intuitive design experience.
For a more hands-off approach to your website, book a call with our team of experts and get your site building started right away!