Key Takeaways
- Blogging allows you to stay connected with your customers.
- Customers want to see the real you in your blogs — share what goes on day to day and give them a glimpse of what it looks like behind the scenes of your business.
- Consistency is the key to blogging. Customers should know what days you post so they can get in the habit of looking for new content on your website.
Blogging is an essential part of communicating with your customers. Take a few minutes to hear from an organic grower who uses blogging as an everyday small business tool.
As an organic grower who relies on the local community to keep my business thriving, creating and maintaining a connection with my customers is critical. To find a way to stay connected with customers I decided to start blogging for my business.
Best of all, getting my blog up and running has been relatively easy thanks to Web.com’s Managed WordPress.
Here are three basics of blogging that have helped me connect with my customers, share more about my business and most of all, stand out online with my blog.
#1. Keep it Real
One of the biggest lessons I’ve learned is that customers want to see the real you and what’s happening in your business. When you’re thinking about what to blog about, it doesn’t mean that you have to always create unique content, but rather that you need to have your own fresh perspective.
For me, a big part of that has been focusing on writing what I know. As an organic grower, there are many things I can share on my blog, and I stick to what I know best such as farming techniques, selecting the right soils and nutrients and the principles of organic farming.
Sample blog post:
“After trying out a new non-toxic nutrient that was recommended to me by another grower, I’ve been anxiously awaiting the results. Today, I harvested a batch of carrots and my yield was nearly 30% higher than usual.”
#2. Make Customers Laugh Out Loud
As a grower, I’m the first to admit that many things happen in the course of a day that are downright comical. I’ve learned to share those as a way to build rapport with my readers.
By using humor and sharing stories when I’m blogging, I’m able to create posts that no one else can, and best of all they’re memorable. Plus, a well-timed meme or GIF always adds an extra laugh.
Sample blog post:
“One of the things I love about being an organic grower is that nature always has some surprises in store for me. Today, I encountered a strange-looking bug sitting in my lettuce patch and it’s like nothing I’ve ever seen before. The first person to correctly identify what kind of bug this is will get a free box of organic produce!”
#3. Keep it Fresh
Running a business where I don’t sit behind a computer all day means I need to carve out time for the blog, but I’ve learned that being consistent is key to keeping my content on track.
Using the publication scheduling feature in WordPress allows me to post content even when I’m in the field. When I post on a schedule I expand my audience and my loyal readers know to look for new posts. Plus, sharing fresh content keeps me and my business top of mind, and I find ways to tie it into what’s happening on a day-to-day basis on the farm.
Sample blog post:
“When you run a business that’s reliant on weather, being flexible with daily plans is essential. Rain, in particular, can derail an entire day, so having a plan for when the sun comes back out is the best way to get things back on track. On good weather days, I get an early start before sunrise. If it’s really hot out, I take a break in the afternoon then resume working later on so I can take advantage of the cooler temperatures.”
Ready to Get Started With Blogging?
By implementing these three simple strategies when you begin blogging for your business, your audience will find you relatable and interesting. With a little humor, some honest insight and regular communication, your blogging can pay off by making existing customers even more loyal and finding new customers as well.
If you’re interested in blogging for your business but aren’t sure where to begin, check out Managed WordPress to see just how easy it can be.
Image: Shutterstock
