How many pages should a website have?

3 MINS
Web.com Team

It’s easy to create a business website and online stores now that having a one-page website can sometimes feel outdated. Since most customers go online first when searching for products and services, your website is crucial in making a first impression.

If you’re like most people, googling how many pages should a website have might turn not but a huge help. In reality, there’s no set number of web pages that’s ideal for every website. But the more pages you have, the more opportunities there are for search engines to find your website. That’s because you can use different keywords in the tags and content on each page, which boosts your chances of being found in user searches.

Benefits to having a multi-page website

Enhanced Organization

A multi-page website allows you to organize your content effectively. By dividing information into separate pages, you can create a logical structure and improve the user experience. Each page can focus on a specific topic or product, making it easier for visitors to find the information they need.

Improved SEO

Search engines favor websites with multiple pages as they provide more opportunities for relevant content and keywords. Each page can be optimized for different areas of SEO like specific keywords, increasing your chances of ranking higher in search engine results. A well-structured multi-page website with targeted content can drive more organic traffic to your site.

Expanded Content

With a multi-page website, you have the freedom to create and showcase a wide range of content. You can have dedicated pages for your products, services, about us, testimonials, blog, and more. This allows you to provide comprehensive information to visitors, establish your expertise, and engage them through valuable content.

Better User Experience

Multiple pages make it easier for visitors to navigate your website. Users can quickly find what they are looking for, resulting in a positive user experience. A well-organized menu or navigation system helps guide visitors through different sections, ensuring they can explore your offerings effortlessly.

Increased Credibility

A multi-page website instills a sense of professionalism and legitimacy. It demonstrates that you have invested time and effort into building a comprehensive online presence. By providing detailed information about your business, products, and services, you can build trust with potential customers, increasing your credibility in the eyes of visitors.

Call-to-Action Placement

Having multiple pages allows you to strategically place call-to-action buttons or links throughout your website. Whether it’s encouraging visitors to make a purchase, fill out a form, or contact you, placing these prompts at various points can help drive conversions and achieve your business goals.

A multi-page website offers improved organization, SEO benefits, expanded content capabilities, better user experience, increased credibility, and opportunities for effective call-to-action placement. These advantages can contribute to attracting and engaging visitors, boosting your online presence, and ultimately driving business growth.

Consider how much time you have to spend adding and updating web pages. For instance, adding a business blog or publishing articles from your monthly email newsletter on your site will require extra time. However, this type of content can pay off big in terms of getting attention for your website.

What pages to include on your website

  • Contact us
  • About us
  • Testimonials
  • Products/services
  • Specials/coupons
  • Blog
  • Customer service
  • FAQs

It’s also a good idea to check out your closest competitors’ websites. How many pages do they have? What type of information do they present, and how are their websites structured?

Want to really make things easy? Instead of doing it yourself, use a website design company. Not only will they take the hassles of building and maintaining the website off your hands, but they also offer a wide variety of website templates designed for specific industries. These templates have been tested and proven to be effective, so by selecting one of them, you can feel confident that your business website has the right number of pages to get results.

Check back next week when I’ll share more results from the Web.com Small Business Digital Trends report.

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