8 Efficient Steps in Building a Website for Your Travel Agency
Going on a vacation and traveling to different sights has become more accessible thanks to the internet. People now use the web to search for travel destinations, book flights, reserve hotel rooms, and even plan itineraries.
For travel agencies, this is an opportunity to grab a piece of the lucrative pie. And the only way to get it is by building a website.
In this blog post, we’ll discuss the benefits of having a travel website and the steps to creating one.
Why You Should Create a Travel Website
Increased visibility
Unlike a brick-and-mortar establishment, a website allows you to reach a wider audience beyond your local community. Your business will benefit more if you make your services readily available to a global audience.
Accessible and updated information
A website can provide information about your travel agency, making it easier for potential customers to learn about your services, get in touch with you, and make informed decisions about their travel plans. You can easily edit and update your listed information whenever your company changes its offers.
Better credibility
Before getting into a transaction, customers want to know more about what they are paying for. 7 out of 10 customers are likelier to buy from trustworthy brands.
Putting up a website with all your information searchable online will reassure clients of your reputation and legitimacy, boosting customer confidence in your business.
Convenient booking
Before the Internet, making travel arrangements involved contacting airlines, hotels, and tour operators by phone or in person.
Nowadays, one click of a button can solve all that trouble. And with an online booking system, you can easily organize and control your bookings. It saves you and your customer’s time.
How to Create a Travel Website in 8 Simple Steps
Research your industry
There are a lot of travel agencies and tourism companies all over the world. That’s why scoping out the competition is important. Take notes on what activities and trends are most popular today and give your customers a unique experience to gain an edge over other companies.
Determine your target audience
Designing and creating your site’s content will be easier if you have a target demographic. Whether catering to international or domestic travelers will affect your site’s layout, marketing, and information.
Iron out your services’ information
Customers use the internet to look up information, and your website is the place to feature everything there is to know about your business.
Write down the details of your service packages, travel itineraries, pricing, policies, and activities. Make sure you write it in a clear and easily digestible format for clarity.
Plan the look and feel of your website
As a travel agency website, you want a minimal design with a navigable interface, so your users won’t get overwhelmed with all the information. Since vacations are about sights and experiences, your business will benefit from a website with images and videos. Don’t forget to splash your own company’s unique personality and branding.
Get a web host
A web host is a company that allows you to rent space on a physical server to store all your website files and data. Without web hosting, your clients won’t be able to access your website online.
You would want robust website hosting with high speed and large storage if your website contains many images and videos and gets high traffic.
Choose your domain name
A domain name plays a significant role in your identity online. It acts as your website’s address on the internet, so your customers can easily search for you on the internet. While getting a domain name is simple, much thought must be put into choosing one. Our Guide to Domain Names might be a big help in helping you choose which one is right for you.
Ensure that your domain name is memorable and related to your brand name. Keep it short and simple so customers are more likely to remember your business. Additionally, it will boost your visibility as a travel agency site to use premium domains such as:
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.GLOBAL
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.GUIDE
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.INTERNATIONAL
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.TOURS
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.VOYAGE
Check ahead if your ideal domain is available.
Build your website
Some websites are built from scratch, but you might need more skills, time, or resources to code one on your own. There are intuitive website builders that provide pre-made themes with convenient drag-and-drop functionalities which let you create a professional website in minutes.
However, to create a competitive travel website that deals with many international transactions and stores customers’ sensitive information, letting experts build your website is also a good option.
Add the necessary sections
The primary purpose of your website is to provide users with the information they need. Therefore, when creating your website, ensure that it includes all the necessary sections that customers typically expect to find on a travel website.
- Homepage – show your website’s navigation while leaving an impression on your customers
- About Us – introduce your business in a digestible post
- Contacts – give your clients a way to communicate your business
- Tours/services/activities – present a complete list of your services and packages
- Travel tips – connect with your audiences by providing helpful content
- Customer reviews – read customer testimonials to add credibility to your business
- FAQ – address common questions your customers might have about your business
Take Your Business to Exciting Destinations with a Stellar Website
With the rising tourism industry and the high internet use, having a website for your travel agency will boost your business to new heights. By following these efficient steps, you can jumpstart your journey to a successful online business today.
