A business’s visual branding doesn’t rely on images only—instead, it’s a relationship between the images, colors, and icons. It’s how these elements are presented that creates a positive impression on the viewer and how it establishes a brand identity for your business.
According to HubSpot, images have an ROI of 12%, and about 47% of marketers are leveraging this media format. These statistics underline the crucial role images play in achieving marketing success. High-quality, engaging images can draw your audience in, which transforms mere visitors into loyal customers.
When done right, your images can yield positive results for your business. That’s why you need tools such as Web.com’s Design Studio to help you achieve this feat. Learn more about this tool as you read further.
Introducing Design Studio from Web.com
Web.com is a provider of internet solutions or services that aid businesses in establishing an online presence. Design Studio, a feature of Web.com’s, is included in the website and MySchedulr plans. The tool allows you to design images for your blogs, emails, websites, and social media platforms quickly. With it, there’s no need to switch to another design software or platform because you can access this in your dashboard.
Benefits and features of Design Studio
Designing should be a breeze to help you bring out your creativity and ideas effectively. Here are the perks that you’ll enjoy with Design Studio:
Benefits of Design Studio:
- Enhance the visual appeal of your design
- Express your creative freedom with our built-in tools
- Resize and crop your design according to your purpose
- Ensure brand consistency throughout your designs
- Save time and money by editing your designs yourself, instead of hiring a graphic designer
- Make quick edits and enhancements yourself
Features of Design Studio:
- Start with a pre-sized template or create a custom size
- Choose from your own photos or the available thousands of free stock images
- Design with layers, image editing tools, and more
- Layer text with 80+ font options, special effects, and text formatting features
Once your design is ready, you can
- Add it to your website
- Incorporate it into any of your marketing campaigns
- Download it
- Purchase merchandise with our built-in Zazzle integration (t-shirts, mugs, etc.) with your design on it
- Organize with tags for ease of searching
Tailor designs for your brand
When it comes to establishing a strong online presence, branding is key. Your brand identity is what sets you apart from the competition, and your designs should reflect it faithfully. This is where customizing designs becomes crucial.
Why is it important to customize designs to match your brand’s identity?
- Consistency. When your design aligns with your brand colors, logos, and overall style, it creates a consistent and memorable experience for your visitors.
- Trust. A cohesive design instills trust in your audience. It shows that you pay attention to detail and care about your brand’s image.
- Recognition. Consistent branding makes your business more recognizable. Visitors who have seen your logo or color scheme elsewhere are more likely to remember your website.
How can Design Studio help with personalized design solutions?
Design Studio allows you to create and edit visuals tailored to your brand:
- Logo and graphics. You can design or modify your logo and other graphics to perfectly reflect your brand’s style.
- Custom images. Create custom images for your website and marketing materials that convey your brand’s message and uniqueness.
- Color adjustments. Fine-tune colors to ensure they align with your brand’s color palette.
You can also use Web.com’s AI Writer tool to help personalize your designs!
Getting started with Design Studio
As previously mentioned, you can access Design Studio on a website builder or MySchedulr plan. Once you’re in either plan option, you’ll get access to the Design Studio.
To get to Design Studio:
- Log in to your Web.com account manager.
- Navigate to your eCommerce or Website product and choose Manage.
- You’ll be directed to your dashboard. Go to the Content tab and click Design Studio from the drop-down menu.
- Within the Creative Studio, you can either select Create New Project, Stock Photos, or Upload photos.
- Once you’ve made your choice, start designing with all the great design features.
User-friendly design tools
To make the most out of the interface and tools by Design Studio, explore these tips:
- Click Create New Project and choose your artboard size. You’ll have common sizes, Facebook sizes, Instagram sizes, and other sizes to fit your desired dimensions.
- Determine what the base layer will be—either image or color.
- Feel free to resize even if the project is already created.
- Choose to add additional elements from your existing library of images, upload a new one, or choose from the library of free stock photos.
- Add text elements and customize fonts, colors, and special text effects.
- Customize text formatting such as line and letter spacing, padding, and more.
- Further personalize with image editing tools such as cropping, filters, photo tuning, and more.
Frequently asked questions and troubleshooting
We understand that as you embark on enhancing your online presence with Design Studio, you might have some questions, or face challenges, along the way. Here, we address common queries and provide solutions to potential hiccups.
Yes! You can use Design Studio on both mobile and desktop.
Use image editing software to reduce file sizes without compromising quality. Additionally, consider using image formats like JPG and PNG, which are optimized for web use.
No worries! Design Studio has a user-friendly interface and tutorials. If you ever need help, reach out to our customer support. We’ll provide you with assistance to guide you through the process.
Ensure you’re saving your images in the correct format and that the dimensions are suitable for your website. Double-check if Design Studio supports the chosen format (Design Studio supports PNG and JPG). If issues persist, contact our support for further help.
If you encounter any difficulties or have additional questions, our dedicated customer support team is here to assist you. Feel free to visit Web.com and click the Chat icon on the lower right part of the screen.
Create striking images for your brand today
Images have a way of capturing attention that text cannot. That’s why your images should be visually appealing to motivate your website visitors to explore further. It also creates a positive first impression and conveys professionalism and credibility.
With Web.com’s Design Studio, all these are possible. Purchase a plan now and start designing! To learn more, visit our Design Studio support article.
