Want more clients? Of course – we all do! The good news is that there is only one thing you really need to do to drive more sales to your website.
Let me back up a bit. It is an unfortunate truth that your website might be undoing all the hard work your social media strategy, email marketing, and blog are doing.
Instead of converting visitors, your website might be destroying your chances of gaining new clients and growing your sales.
Here’s a quick test to see if you might fall into this category. Go visit your website right now. Do your eyes immediately land on one spot, or are your eyes darting all over the place, trying to read all the messages?
If you answer yes to the latter, then you’re not doing “the one thing,” namely:
Tell your website visitors what to do next.
Yup, that’s it, that’s the big secret. It makes sense, though, doesn’t it? If you don’t tell people what to do, it’s almost like asking someone if they want to make your aunt’s famous pumpkin cheesecake, but then making them look for the recipe (or not giving it to them at all).
Here’s what to do instead:
Direct visitors to the right page
When you write calls-to-action for your social media posts, online ads, newsletter, blog posts, etc., make sure the link directs people to the right landing page where they can either download or buy something.
Once they arrive, tell them exactly what to do and remind them why to do it. If you don’t, visitors are not going to look for the right information, and they’ll click off your site lickety-split.
Make sure your website has a super clean layout
Every page on your website has to have a super clean layout to avoid confusion as to what to do. If your site looks like Times Square on New Year’s Eve, you need a new website stat.
Ix-nay on distracting pop-ups, random boxes of information, sidebars, or competing calls-to-action. You want your website visitor to see the information you promised them and then take action.
Only use one call-to-action per page
Again, make it easy for your website visitor to do what you want them to do. That means one call-to-action per page.
Now, if you want them to do something else, like maybe sign up for a webinar, give them opportunity to do so on the “thank you for downloading/purchasing page” that pops up after they submit their information. Or, offer them the opportunity in a lead nurturing campaign or via your newsletter.
Have you made any changes to your website that have resulted in higher lead generation, conversion, or sales?