fitness website designs

Fitness website design ideas to inspire your small business

10 MINS Team

Fitness website design ideas to inspire your small business

At the start of each year, many people focus on getting in shape. Typically, this results in a rise in gym memberships, the popularization of new diet techniques and a lot of business for personal trainers.

When potential customers turn to the internet to research fitness, you want to ensure that your fitness website is there to provide them with the best advice possible. But sometimes before you can build your dream website, you need a little inspiration to help you find the right approach.

Here are some standout websites that we think will help you come up with the perfect vision for your fitness website. 

9 great website inspo for your gym or fitness service

Get Fit Retreats

Get Fit Retreats is a clean-looking website with an appealing design that displays all of the information a curious customer might be looking for right on the homepage. From the coaches to news to testimonials, everything is found on the homepage. This means first-time visitors won’t have a hard time navigating through the site.

Orange Theory Fitness

Staying in shape does not have to be hard, which is what makes this next fitness website a great idea.

OrangeTheory Fitness is a well-known workout brand and their website exemplifies a simple navigation bar offering details on the workout, different locations, and how to join their gyms. The moment you land on the website, a search bar asks for your location. The form then generates a list of branches near you.

Club Pilates

The Club Pilates website is a good example of properly displaying a brand by having everything in the right brand colors and style. It also offers a free first class in several areas on the site, to help motivate any interested party to at least try Club Pilates out.

The fitness website also features a cool slider hero image, giving potential leads a glimpse of the service they’re getting. Plus, it makes the homepage look more vibrant and engaging.

Yoga Works

Yoga Works markets its services effectively through an outstanding homepage. The chosen imagery communicates how their services can be used from the comfort of the client’s home and their offerings are neatly displayed throughout the page. Plus, the unique, seamless navigation on the first fold of the homepage takes the entire website up a notch!

Planet Fitness

Planet Fitness is a well-known gym brand with locations throughout the United States. Their website proudly displays their low-cost gym membership and cleaning protocols and has an easily noticeable Join Us bar directly in the center to entice visitors to sign up.

What’s noticeable about their website design is that the first fold is not cluttered with too many links, which makes it easier to attract more leads from the get-go.


Launching a fitness app? Take notes from MyFitnessPal‘s website. A free calorie counter and diet tracker app, MyFitnessPal has a website with a large database of over 14 million foods, and it allows users to track their calorie intake, macronutrients, and exercise. MyFitnessPal also has a variety of features to help users stay on track with their goals, such as meal planning, barcode scanning, and progress tracking.

What makes their website stand out is the Community section, where an active community of users support each other and share their fitness journeys.

Men’s Health

Are you a fitness coach who wants to establish themselves as an expert in the field? Consider making a content hub website like the Men’s Health website. It’s a good resource for men who are interested in fitness, nutrition, health, sex, style, and lifestyle. Visitors can check out various articles, videos, and tools to help men achieve their goals and live healthier, happier lives.

The website offers a variety of content formats, including articles, videos, and tools, giving users the flexibility to choose the format that best suits their needs. Aside from its clean and modern design, the fitness website wows visitors with its array of interactive features, such as quizzes, polls, and forums. Gym buffs and health enthusiasts are never bored browsing through the website!

Muscle & Fitness

Another fitness resource hub we love is the Muscle & Fitness website. This go-to resource is for people who are interested in building muscle, losing weight, and improving their overall fitness. It offers a variety of articles, videos, and workouts to help users achieve their goals. From the latest scoop about athletes to brutally honest reviews on supplements to a selection of over 1,000 exercise videos, this website has everything you need to explore the world of body and mind fitness.

Top things to consider when creating a fitness website

Target audience

Define your target audience within the fitness niche, such as beginners, athletes, bodybuilding, or specific age groups. Understand their needs, goals, and preferences to tailor your content and offerings accordingly.

Branding and design

Develop a visually appealing and cohesive brand identity that resonates with your target audience. Choose colors, fonts, and imagery that align with the fitness or wellness theme and create a positive user experience.

While you can let expert designers work on your fitness website, going the DIY route isn’t such a bad option, especially if you’re planning to be hands-on with your branding. offers a Website Builder with professional fitness-themed templates you can customize to your liking. What’s great about templates is that you don’t have to build from scratch. Plus, these are already pre-made by professional designers equipped with relevant knowledge of website design best practices.

Content strategy

Plan your content strategy to provide valuable and engaging information related to fitness. This can include workout routines, nutrition tips, motivational articles, expert interviews, and success stories. Regularly update and diversify your content to keep visitors interested.

Website structure and navigation

Design a user-friendly website structure and navigation system. Ensure that visitors can easily find the information they need, such as workout programs, healthy recipes, bodybuilding supplements, or mind and body health tips. Categorize content logically and use clear menus and search functionality.

Mobile-friendly design

Optimize your website for mobile devices, as many users access the internet through smartphones and tablets. Ensure your website design is responsive, providing a seamless browsing experience across different screen sizes.

Visual media

Whether you’re a coach, gym owner, or equipment supplier, you can leverage high-quality images, videos, and infographics to enhance your content and engage visitors. Use visual media to demonstrate workouts in action, share recipes, or provide instructional content.

Community and interaction

Foster a sense of community by integrating features allowing visitors to interact, such as comment sections, forums, or social media integration. Encourage discussions, provide support, and engage with your audience.

Monetization strategies

Aside from the income you get from your main products and services, determine how you plan to monetize your website. Consider methods that align with your content and audience, such as advertising, affiliate marketing, premium memberships, or eCommerce.

SEO and marketing

Implement search engine optimization (SEO) techniques to improve your website’s visibility in search engine results. Utilize keywords, meta tags, and relevant content to attract organic traffic. Develop a marketing plan to promote your website through social media, guest blogging, collaborations, and email marketing. If SEO feels like a heavy lift for you, you can always reach out to our SEO experts for help!

Tracking and analytics

Install website analytics tools, such as Google Analytics, to track user behavior, measure traffic, and gain insights into your website’s performance. Use this data to make informed decisions and optimize your website over time.

Remember, this is just a starting point, and there are many other factors to consider based on your specific goals and resources.

Best practices for your fitness website design

Highlight your unique selling proposition (USP)

What makes your fitness business different from the competition? Make sure to highlight your USP on your website and explain why visitors should choose you over your competitors.

For example, not all gyms and health clinics offer a custom plan for their clients. So, if you’re a fitness coach offering personalized plans tailored to the client’s health and body goals, make sure to mention that on every page of your website and highlight it in all your content assets.

Make navigation smooth and seamless

Navigating your site should be fast and easy. You can get started with five basic sections: home, about us, your offerings (classes or workout packages)  and a contact us or sign-up page. Your navigation bar needs to be succinct, well-organized, and easy to follow.

Also, it helps to have a home button on every page so website visitors always have a point of reference and can quickly return to the opening page of your site.

Use high-quality images and videos

Fitness is a visual industry, so it’s important to use high-quality images and videos on your website. This will help to showcase your business and its offerings in a positive light.

Consider a smooth page flow

It’s human nature to start at the top of a page and work your way down when you first open a webpage. Make it easy for your customers and prospects by leading with the most important information and details that your customers are looking for.

If you own a bodybuilding gym or a yoga clinic, a good topic to share is your cleaning procedures and practices. If you are a fitness trainer, use clear, crisp copy to talk about what makes you different from other trainers and how you can customize your training offerings to your clients’ needs.

Less is more

Don’t want potential clients to leave before they even check your website? Less is more when it comes to website design.

Always make the experience of finding and purchasing your products and services as easy as possible. Create a page with a specific class or service price, schedule, and description so your potential clients have all the information in one place.

When website visitors don’t have to spend extra time searching through your site, they can focus on why they want to purchase your products or services.

Make it easy for visitors to contact you

If you want to attract more leads for your fitness gym, then make it a breeze to sign up. Include your contact information on every page of your website, and make it easy for visitors to get in touch with you. You can also include a contact form on your website so that visitors can easily send you a message.

Use a strong call to action (CTA)

Tell your visitors what you want them to do next, whether it’s signing up for a free trial, booking a class, or purchasing a membership. Use a clear and concise CTA button on your homepage and throughout your website.

Include testimonials from satisfied customers

Over 99.9% of customers read online reviews before considering a product or service. In the fitness world, social proof is a powerful tool. So, include testimonials from satisfied customers on your website design. This will help to build trust and credibility with potential customers.

Bulk up your sales and leads with a robust fitness website

Feeling inspired yet? If so, we’ve got great news: Whether you own a gym, a personal training business or a yoga studio, has the tools and know-how to create your website and get as much traffic as possible.

Start with our eye-catching fitness website templates and leverage our many services to make your gym, coaching service, or wellness-focused website attractive, easy to find, and a joy to navigate.

  • Team

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