How to gain subscribers on YouTube: Top 6 strategies for content creators 

Eunice Asuncion

Ever wonder why some YouTube channels succeed fast and others don’t? The secret ingredient often lies in the number of subscribers. Subscribers are the lifeblood of a YouTube channel. They drive engagement, boost visibility, and open doors to monetization and partnerships. But how does one transform viewers into a devoted subscriber base? And why does it matter so much for your YouTube channel’s success?   

This article will answer those questions. We’ll explain what subscribers are and why they’re important, and share tips to attract and keep them. 

What is a YouTube subscriber? 

A YouTube subscriber is someone who follows a YouTube channel. This means they’ll get notified whenever the channel uploads new videos. 

The main difference between subscribers and regular viewers is the level of commitment and engagement with a YouTube channel. Regular viewers might watch videos from a channel now and then, whenever they come across them or search for something specific. They’re just passing by. Subscribers, on the other hand, are like the channel’s fan club—they’ve actively chosen to keep up with the channel’s content regularly. This is important for the people making videos because having more subscribers can help their channel become more popular and even make money through YouTube’s partnership programs.

Why it’s good to have subscribers 

Having subscribers on your YouTube channel brings several benefits. First off, subscribers help your channel stand out and build trust on the platform. If your channel has a good following, YouTube’s algorithm sees it as more valuable and engaging. This often means your videos are more likely to be recommended to others and appear higher in search results. Likewise, having a large subscriber base shows that you have a loyal following and a strong community, which adds to your channel’s credibility. 

Then there’s the money side of things. A high subscriber count directly influences your ability to earn money and attract business deals. YouTube’s Partner Program, which lets you make money from ads on your videos, requires you to have a certain number of subscribers to join. If you have a lot of subscribers, you’re in a better position to meet these criteria and start making money from your content. Plus, companies and advertisers like to collaborate with channels that have a large and active audience. This means more chances for sponsored videos, partnerships with brands, and other money-making opportunities. In short, subscribers not only boost your channel’s visibility and credibility but also play a key role in helping you earn money and secure partnerships.

How to gain more YouTube subscribers 

Create compelling content 

The key to getting more people to subscribe to your YouTube channel is to make videos that grab their attention and keep them coming back for more. This means creating videos that are not just nice to look at and easy to listen to, but also interesting, helpful, or fun in a way that speaks directly to what your viewers are curious about or love. Finding out what your viewers like is pretty straightforward: see which of your videos get the most views and comments, and pay attention to what people are saying they want to see. 

You can also keep an eye on what’s popular in your video’s topic area and think about how you can give your take on these trends. If you can solve a problem or answer a question that a lot of your viewers have, you’re onto a winner. Remember, it’s important to be yourself; people can tell when you’re being genuine, and it makes them more likely to stick around. 

Optimize your YouTube channel 

Optimizing your YouTube channel is essential for attracting and retaining viewers, and it starts with giving your channel a professional and appealing layout. This includes having an eye-catching banner that reflects the essence of your content, a clear and recognizable channel icon, and a compelling channel description that briefly tells viewers what they can expect from your channel. These elements work together to create a strong first impression and can significantly affect a visitor’s decision to subscribe. 

Equally important is the consistency of your branding and posting schedule. Consistent branding across your videos, thumbnails, and channel art helps viewers instantly recognize your content. A regular posting schedule, on the other hand, keeps your audience engaged and looking forward to your next video. They’re more likely to follow along if they know when to tune in for new episodes. This combination of a visually appealing channel design and predictable posting rhythm enhances the overall viewer experience and helps build and maintain a loyal subscriber base. 

Engage with your audience 

Building a community around your YouTube channel is all about connecting with your viewers. When you actively engage with the people who watch your videos, you’re starting conversations and creating relationships. This kind of connection can turn casual viewers into loyal subscribers. 

One great way to do this is through the comments section of your videos. Take the time to read what people are saying and respond to their comments. It shows that you value their feedback and are interested in what they have to say. You can answer questions, thank them for their support, or simply join in on the conversation. This makes your viewers feel heard and appreciated, encouraging them to keep coming back. 

Community posts on your YouTube channel offer yet another opportunity to connect with your audience. You can use these posts to share updates, ask for opinions, conduct polls, or just check in with your subscribers. It’s a great way to keep the conversation going between uploads and maintain a sense of community. 

Use effective SEO strategies for your YouTube videos 

With so much content uploaded to YouTube every single day, making yours stand out can seem like a huge challenge. But there’s a way to help your videos get noticed: SEO. By using keywords, tags, and other SEO techniques strategically, you can make your video more likely to appear in search results and attract viewers. 

Begin by picking keywords that match what your video is about. Put these keywords in your video’s title, description, and tags. This helps YouTube’s search system figure out the topic of your video and show it to people looking for that kind of content. The better you are at choosing relevant and precise keywords, the more likely your video is to appear in searches that matter. 

Don’t forget about making great thumbnails and titles, too. Your thumbnail is the first thing people see, so a good one can make them want to click and watch. Your title should also be clear and inviting, pulling viewers in. Together, a striking thumbnail and an enticing title can make a big difference in getting people to watch your video. 

Promote your channel across various platforms 

Using platforms like Facebook, Twitter, Instagram, and LinkedIn can help you reach a wider audience who might enjoy your videos. You can share your videos, make interesting posts that link back to your YouTube channel, or even give a sneak peek of your upcoming videos to get your followers excited. Just keep in mind that each of these platforms has its own way of doing things, so make sure you’re speaking their language when you post. 

Collaborations with other YouTube creators or influencers in your niche can also be beneficial. This way, you can introduce your channels to each other’s audiences. People who already like their content might enjoy yours too, especially if you do things like appear in each other’s videos, give each other shoutouts, or host live streams together. This can help both of you grow your channels and reach more viewers. 

If you have a blog or a website, embedding your YouTube videos can also enrich your content and drive your website visitors to your YouTube channel. Similarly, including links to your latest videos in your email newsletters can boost views from your existing subscriber base while reminding them of your YouTube presence. 

Include strong calls to action in your videos 

Clear and compelling calls-to-action (CTA) guide viewers on what steps to take next—whether it’s to subscribe, like, or share your video—directly influencing your channel’s engagement metrics and visibility. These prompts remind viewers to support your channel in ways they might not think to do on their own. A well-placed CTA can significantly boost your subscriber count, increase likes, and enhance video shareability, contributing to your channel’s overall growth and reach. 

To make these CTAs fit smoothly into your videos without annoying your viewers, you can get a bit creative. For example, while you’re talking about something interesting in your video, you can casually mention, “If you want to keep up with all the latest updates, don’t forget to subscribe.” This way, it feels more natural and less like you’re just asking for a favor. 

You can also use visuals like little graphics or pop-ups that appear on the screen for a short time. These can catch the eye and remind viewers to take action without stopping the video to ask. Using the end screen of your video is another great spot to include these CTAs. You can add a little section that says, “If you liked this video, there’s more to come, so make sure you subscribe.” This is a nice way to wrap things up and leave viewers thinking about what to do next. 

Asking questions or having a little quiz can also encourage viewers to interact more with your video. When viewers leave a comment or vote on something, they’re getting involved, and that makes them more likely to support your channel in other ways, like subscribing or watching more videos. 

Start growing your channel

Throughout this guide, we’ve explored key strategies to attract and retain subscribers. From optimizing your video content for search engines to regularly uploading content, each strategy plays a crucial role in building a successful YouTube channel.  

Remember, every big YouTuber started with zero subscribers, just like you. So, keep at it, listen to what your viewers say, and refine your strategies over time. Your persistence and willingness to try new things will help you build a loyal following and turn your channel into your next big breakthrough.

  • Eunice Asuncion

    Eunice is a Content Marketing Specialist at With over three years of writing experience, she uses the power of valuable content to not only inform but also inspire growth and success for individuals and business owners in the digital landscape.

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