Google to shut down Business Profile websites: What to do next?  

3 MINS
Eunice Asuncion

In a recent announcement, Google revealed that they will shut down Business Profiles websites in March 2024. When a user tries to access these sites, they’ll be automatically redirected to the corresponding Google Business Profile. However, this redirection will only be active until June 10, 2024. Beyond this date, attempting to access the websites will result in a “page not found” error.  

The purpose of the change is to improve the online experience, but what’s ahead for your business? If you have a Business Profiles website or your domain ends with .business.site, this article is for you. 

When will Google turn off Google Business Profiles websites?

Google will turn off your Google Business Profile website in March, 2024.

After this is turned off, users who try to visit your website will be redirected to your Google Business Profile until June 10, 2024.

If you fail to designate a new website after June 10th, users will get a “page not found” error when attempting to visit your website.

What’s next for website owners? 

For a while now, Business Profiles websites have been the go-to for many entrepreneurs and small businesses wanting a simple online platform connected to Google. Now, with this change, website owners need to adapt swiftly and consider their next steps. 

Here’s a quick step-by-step guide on what do following the change: 

Step 1: Check your website setup 

Determine if your business uses a Google Business Profile website. A clear indicator is if your website’s URL ends in .business.site. If it does, prepare for the transition. 

Step 2: Explore new platforms 

Google recommends assessing other platforms. Look for easy-to-use website builders that will help you create a new online space. 

Step 3: Build your new website 

Once you find the right platform, start creating your new website. Take this opportunity to revamp and enhance your online presence to better connect with your audience. 

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Step 4: Update your Google Business Profile 

Ensure that your Google Business Profile reflects the changes. Update your business information to include the new website link to make it easy for customers to find you online. 

Step 5: Communicate the changes to your customers 

Keep your customers in the loop about the upcoming changes. Send out emails, use social media, or get new business cards with information about your new website. This ensures a smooth transition for both you and your customers. 

Get ready for Google Business Profile free website changes

This shift has left many small business owners and entrepreneurs wondering about the future of their online presence. While adapting to this change might require a bit of time, it’s also an opportunity to elevate your online presence with a website that’s customized to your needs.

By initiating this move now, you’re not just ensuring a smooth transition for your business but also positioning yourself ahead of the competition. 

Talk to one of our experts today to help you get started. 

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  • Eunice Asuncion

    Eunice is a Content Marketing Specialist at Web.com. With over three years of writing experience, she uses the power of valuable content to not only inform but also inspire growth and success for individuals and business owners in the digital landscape.

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