Having a creative landing page can make all the difference in whether if a customer will purchase your product or service.
Landing pages should be designed to provide information and drive a potential customer to purchase.
Web.com can not only help build the landing page but can also provide Search Engine Optimization (SEO) assistance and boost your website with Pay-Per-Click Advertising (PPC).
Having a well-designed and creative landing page is crucial to the success of any online business. The landing page is the first thing a potential customer sees after clicking on a link via email or on searching on Google, YouTube, Facebook, Instagram, Twitter, and other search engines. Your landing page should be designed to not only attract customers but should also be easy to navigate if they choose to explore your site or make a purchase.
In this article, we will explore the essentials of a landing page as well as give you some tips for building an engaging website.
When building your landing page there are a few things you need to keep in mind. The first thing you need to consider is how your customers are going to find it.
There are many ways a customer can find your landing page. They will locate it either via links on social media like Facebook, Instagram and Twitter or they will find it by searching online with Google, DuckDuckGo, Bing, Yahoo and other search engines. To make sure your landing page is seen first when searched for using a search engine there are two key things you need to consider.
The first is to make sure your landing page is optimized for search engines. This means including relevant keywords in the title and copy on the page. If you do not have search engine optimization (SEO) skills, don't worry; Web.com has SEO Services to help you get more traffic to your landing page and increase your search engine rankings.
The second way to make sure your landing page is seen first is by using Pay-Per-Click Advertising (PPC). Pay-Per-Click Advertising pushes your landing page to the top of search results as a Google ad. Everyone knows how important it is to not only be on the first page of Google results. With Pay-Per-Click Advertising, your business can be the first thing customers see.
Now that potential customers have found your landing page, what should they see on it? A landing page should provide pertinent information about the product or service your company offers, as well as a place for customers to input their information.
If you need an example, check out our Pay-Per-Click Advertising and SEO Services landing pages. You will notice that both pages are designed in a similar way, have the important information in bold in the middle of the page and have areas for customers to input their information right at the bottom of each page. The pages have our branding, and the navigation bar can take readers to other pages of interest.
To attract new customers using your landing page, remember the following:
Don't just have a generic landing page trying to sell all of your products in one spot. Design the page with a specific product in mind. Display a sample of the product and use information designed to entice customers and sell that specific product.
Try to not overwhelm the potential customer with too much information. Keep the information on the page short, simple and to the point. We know you are excited about your product and want to tell the world all about it, but many customers have limited time. They want to know the important facts about your product so they can make an informed purchasing decision.
Making sure everything on your website is properly branded and shows you take pride in your brand. Use your brand colors on the landing page and fonts that are brand-appropriate but also welcoming.
The images on the landing page should both be relevant to the product being sold, but also fun and light. For example, if you are selling carpets, include an image of a person lying comfortably on the carpet or homeowners admiring their new carpet.
If your business is service-oriented, add some customer testimonials on the landing page. Seeing that other customers are satisfied with the service provided can be that final push a potential customer needs to choose you instead of a competitor.
From building your website and landing pages to improving your search engine optimization and promoting your pages with pay-per-click advertising, Web.com is here to make things easier for you. We want to assist your business and make your online presence the best it can be. Just let us know how we can help.