You’ve heard before that adding product reviews to your ecommerce site can increase sales. But did you know just how rapidly—and how much? Adding even one product review to a product page increases order volume by 10 percent on average, according to the study Conversation Index Volume 8 from Bazaarvoice.
Based on data from over 57 million reviews on Bazaarvoice’s customers’ websites, the study found that online product reviews rapidly pay off for an ecommerce company. Here’s some of what the study found—and how you, too, can profit from the power of product reviews.
Customer reviews have many benefits for ecommerce websites’ SEO. First, search engines reward new content—and adding reviews is a great way to develop a stream of new, user-generated content that’s continuously refreshed. In addition, customers writing reviews tend to use the same types of keywords that search engine visitors use, which helps boost SEO even more.
Here are some tips for using product reviews in ways most likely to boost sales.
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Maria Valdez Haubrich is Chief Liaison Officer of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Visit her company’s blog at SmallBizDaily.com.