As the holiday shopping season winds down, experts are still toting up the numbers to see how good (or bad) a year it was. But one thing’s for sure: Mobile commerce or m-commerce is accounting for an ever-larger percentage of online shopping.
According to Internet Retailer, mobile commerce sales already account for almost one-third of all ecommerce sales in the United States. That’s up from slightly less than one-fourth in 2014. Large retail chains are actively pursuing mobile shoppers by developing apps and streamlining their existing websites for easy mobile access and purchase. If your small business doesn’t take steps to get into the mobile commerce game, you could be left behind.
True, even ecommerce only accounts for about 6 percent of total global retail sales, but the growth of online shopping is projected to continue growing steadily, with mobile commerce making up a bigger and bigger part. As mobile wallets become more widely accepted in the coming years, it’s a fair bet that mobile commerce will become more popular along with them.
So what do consumers want when it comes to mobile commerce? The key word is seamless. Shoppers want to be able to start browsing for products on one computer or device, and continue later on a different device without having to start all over again. They also want the same levels of customer service on their mobile devices as they would get on a computer.
What are some ways you can make it easier for your customers to shop and buy on mobile devices?
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Karen Axelton is Chief Content Officer of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Visit her company’s blog at SmallBizDaily.com.