Small retailers enjoy an edge over big-box stores: They’ve got the personal touch. They know their customers, greet them by name and suggest products that they might like. Shouldn’t your small ecommerce site use the same type of personal touch?
There are many ways to implement personalization in your ecommerce marketing strategies, and marketing automation tools to make this simple even for small companies. Here are some ideas for making your ecommerce marketing more personal—even if you never see your customers face to face.
Information is key to personalizing your website and ecommerce marketing. The good news is that customers have become more open to sharing personal information if it makes for a better online experience. Gather as much data as you can—such as whether this is a new customer or a returning shopper, their location, the type of device they’re using (what platform, whether it’s mobile or not), and any demographics you can obtain. The more you know, the more you can shape your marketing message to the customer’s personal preferences.
Talk to your website developer about apps or plugins that can personalize your ecommerce website. Also ask your email marketing service provider about ways to personalize your email messaging.
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Karen Axelton is Chief Content Officer of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Visit her company’s blog at SmallBizDaily.com.