How a Mobile Lead Generation Solution Helps You Get More CustomersRieva Lesonsky
Has this ever happened to you? You spend a day out of your office meeting with customers and clients, then come back to the office in the evening only to find your lead generation efforts attracted a bunch of sales leads while you were gone. But now it's too late to contact them — the workday is over. You put them on your calendar to contact first thing in the morning, but what you don't realize is your competitors already reached out to them — and won the business.
Are you missing out on potential new customers because you're on the job? It happens all the time. Unfortunately, small business owners can't be in two places at once. As your business grows, you and your team get busier and busier. Being busy with customers all day long is a good thing…unless being on the job keeps you from responding to prospects in a timely fashion.
Finding a lead generation solution that’s easy to use from your smartphone can help. More than half (56 percent) of small business owners in a recent survey say their smartphones help them work wherever and whenever they want. No wonder the average person touches their smartphone 2,617 times a day, Small Business Trends reports. Both you and your prospects live on your smartphones — so why not turn them into lead generation machines?
Making mobile lead generation work for you
The first step to mobile lead management is getting notified of new leads wherever you are, and whenever the lead comes in. Use a lead management tool such as Lead Stream and you’ll never miss a new lead, no matter how busy you are. You'll be notified through your Lead Stream app — both on your computer and your smartphone — the minute you get a lead.
Once you've received lead notification, immediately respond to the lead and start nurturing a relationship. Lead Stream lets you easily do this from your smartphone so there’s no need to wait until you get back in the office to craft a response email or make a call. Instead, the app lets you automatically respond to each lead with automated replies, email campaigns, and special offers.
Lead Stream also tracks leads for you. No matter how hectic your day gets, you can easily review the status of each lead from the Lead Stream app on your smartphone. You'll be able to see how you've interacted with leads, how many new leads your ads and website are attracting, and more.
Mobile-first lead generation
You’ll get more leads if your lead generation tactics are optimized for mobile devices. The marketing experts behind Lead Stream use organic search engine optimization as well as paid search advertising to attract exactly the prospects you're looking for.
Use click-to-call buttons on your website and in your ads so prospects can instantly reach out to you on their smartphones. For online lead generation, make sure your landing pages look great on prospective customers' mobile devices—and that they’re functional, too.
By choosing a lead generation solution that works as well on mobile as it does on desktop, you’ll be able to land more business.
Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship.