Is Your Website Optimized for Business Leads?Rieva Lesonsky
Is your business website working as hard as it can to help you get more business leads? Your website is one of your most valuable lead generation tools. To maximize its potential to attract new prospects, optimize your website for business leads by taking these steps.
Regularly update your website with new content. New content — whether it's blog posts, offers, products, photos or videos — attracts attention from search engines, which helps your website show up higher in search results.
Get listed on local search directories. If you want to attract business leads from local prospects, it's essential for your SEO strategy to include local search optimization. Make sure your business is listed on local search directories and keep the content of the listings updated so it's always current. Lead Stream can help by ensuring that you have a local map listing for your business so customers can find you easily.
Make your website mobile-first. Google considers mobile-friendliness an important factor in your search engine rank. Your website should be designed to look great and be functional on a mobile device in order to give you the best placement in search engine results.
Give website visitors the information they need. Depending on the stage of the buying journey your prospects are in, they’ll be looking for different types of information when they search online.
- Top of the funnel: At this point, prospects are just starting to consider how they will solve a problem. Create website content that answers common questions your target customers have about that problem, using keywords that they’re likely to use when asking these questions online. For example, if you own a house painting business, your top-of-the-funnel content could answer questions like, "How often should I paint my house?" or "Does vinyl siding last longer than paint?" to attract prospects who are just starting to think about sprucing up their homes.
- Middle-of-the-funnel: As prospects get closer to making a decision, you'll want to create "middle of the funnel" content that helps them learn more about the type of product or service you sell. The house painting business, for example, could create content about “The pros and cons of painting your house yourself vs. hiring professionals” or “5 things to ask before you hire a house painting company.”
- Bottom-of-the funnel: At this stage, prospects are almost ready to make a purchase and they're trying to decide whom to buy from. To get their attention, create specific content highlights the advantages of using your business. For instance, you could add testimonials, product/service comparison charts or online reviews to your website.
For every stage of the funnel, your content should include a call to action leading them to the next step. For instance, the top-of-the-funnel article about vinyl siding versus paint could end with a call to, "Should you paint your house or hire a pro? Find out here," with a link to that article.
Your call to action should be clear and easy to understand. If you're asking users to take a big step, like filling out a lead form or scheduling an appointment, keep it super-simple and use attention-getting images, buttons, arrows and the like to attract attention and get visitors to act.
Of course, the easiest way to optimize your website for business leads is to let the professionals handle it for you. The experts behind Lead Stream make sure your business website is continuously optimized to help you get more business leads.