Are you using content marketing to attract prospects to your business? More and more businesses are—so many, in fact, that it’s becoming harder and harder to stand out. What are businesses using...
Rieva Lesonsky
Pay-per-click (PPC) advertising intimidates many small business owners, but it shouldn’t. In reality, PPC ads can be one of the most effective and affordable advertising tools in a small business...
Rieva Lesonsky
Do you add a CTA, or call-to-action, at the end of your blog posts? Great! Are you getting the number of leads you need to hit your sales goals? Hmmm, well, if not, it looks like there could be...
Monika Jansen
There are lots of tips out there on how to get started with Google+, as well as the reasons why you should be using it. Well, how about using it effectively so you generate the ROI you need? I did...
Monika Jansen
Want to make your small business’s blog even more useful, relevant, and interesting? Consider working with guest bloggers. If you’re not sure how to find guest bloggers, don’t worry – you just...
Monika Jansen
Should Doctors, Dentists, healthcare specialists or other medical practitioners blog? And if so, why? It’s an excellent question that depends on both your individual personality and...
Tim Hamby
Does your small business benefit from online ratings and review sites? That’s great, but it doesn’t mean you can neglect customer testimonials. Just like reviews, using testimonials helps create...
Rieva Lesonsky
What do your customers and prospects want to get when they visit your business blog? Blogging is time-intensive, so it’s important to make sure you’re spending your time on the right type of...
Rieva Lesonsky
Father’s Day is on the horizon, but whether or not you’re a parent yourself, as a small business owner, you’ve got reason to care about shopping habits of new moms and dads. Why? Because new moms...
Rieva Lesonsky
Understanding which is more beneficial – SEO or PPC, is a common challenge for healthcare marketers. Each offers their own advantages and both play critical roles in allowing medical...
Tim Hamby
Presentations tend to fall into three categories: the good, the bad, and the ugly. The ugly are the ones that have audiences yawning and surreptitiously playing Candy Crush. The bad aren’t...
Monika Jansen
Small business owners trying to create more traffic for their websites often get the idea that search engine optimization (SEO) matters more than anything else. While SEO is important, it’s not...
Rieva Lesonsky
Does your small business have a blog? If not, you should consider adding one. While creating a blog may seem like a hassle, it can offer many benefits for your business, including: Generating...
Rieva Lesonsky
How do B2B buyers make purchasing decisions, where do they go for information and how do they share information when making purchasing decisions? The answers to these questions should shape your...
Rieva Lesonsky
If you think that seniors age 65 and up don’t go online—so that your online marketing strategy doesn’t need to consider them—think again. According to the latest report from the Pew Internet and...
Rieva Lesonsky
The growth of tablet ownership is changing how consumers consumer content—and that could mean you need to make some changes to your online marketing strategy. Nearly four in 10 (37 percent) of...
Rieva Lesonsky
Is your small business looking to attract those desirable Millennial consumers ages 18 to 33? If so, you’ll be interested to know that user-generated content is one of the best ways to do it,...
Rieva Lesonsky