Understanding which is more beneficial – SEO or PPC, is a common challenge for healthcare marketers. Each offers their own advantages and both play critical roles in allowing medical...
Tim Hamby
Presentations tend to fall into three categories: the good, the bad, and the ugly. The ugly are the ones that have audiences yawning and surreptitiously playing Candy Crush. The bad aren’t...
Monika Jansen
Small business owners trying to create more traffic for their websites often get the idea that search engine optimization (SEO) matters more than anything else. While SEO is important, it’s not...
Rieva Lesonsky
Does your small business have a blog? If not, you should consider adding one. While creating a blog may seem like a hassle, it can offer many benefits for your business, including: Generating...
Rieva Lesonsky
How do B2B buyers make purchasing decisions, where do they go for information and how do they share information when making purchasing decisions? The answers to these questions should shape your...
Rieva Lesonsky
If you think that seniors age 65 and up don’t go online—so that your online marketing strategy doesn’t need to consider them—think again. According to the latest report from the Pew Internet and...
Rieva Lesonsky
The growth of tablet ownership is changing how consumers consumer content—and that could mean you need to make some changes to your online marketing strategy. Nearly four in 10 (37 percent) of...
Rieva Lesonsky
Is your small business looking to attract those desirable Millennial consumers ages 18 to 33? If so, you’ll be interested to know that user-generated content is one of the best ways to do it,...
Rieva Lesonsky