Is your small business marketing to teenagers? Smart move: Teens have major spending power, controlling more than $208 billion annually — some of which is their own spending money and some of...Karen Axelton
Want your brand to stand out from the competition? You have so many options, tools, and methods at your disposal when it comes to creating a brand that customers love. The good news is that it...Monika Jansen
Small businesses have a huge advantage over national (or global) brands when it comes to local marketing. You know your customers very well. You know what’s happening on the ground at any given...Monika Jansen
Is your small business’s website doing as well as it could be at generating Internet marketing leads? To ensure your lead generation marketing strategies are working for your business, it’s...Karen Axelton
Now that so much of social media marketing relies on paid ads, you need to make sure you’re getting your money’s worth. If you want to increase your return on ad spend (ROAS), the following eight...Monika Jansen
Twitter had a really bad 2015, and 2016 isn’t looking much better. Last summer, CEO Dick Costolo resigned. Instagram, WhatsApp, and WeChat surpassed Twitter in users. Twitter co-founder Jack...Monika Jansen
It’s still in the early stages, but voice search — that is, using your smartphone to ask Google, Siri or Cortana to look something up online, give you directions or show you the weather — is on...Rieva Lesonsky
Influencer marketing continues to be one of the best ways to increase brand awareness, boost SEO, and drive sales. While the basics have stayed the same, some new influencer marketing trends have...Monika Jansen
Are you planning to spend more on marketing this year? Your competitors probably are: a whopping 91 percent of companies are either increasing (56 percent) or maintaining (35 percent) their 2015...Maria Valdez Haubrich
B2B marketers are putting more resources and money into content marketing this year, eMarketer reports. More than three-fourths of B2B marketers expect to create more content this year than last...Karen Axelton
As a B2B marketer, you face the challenge of not just engaging but also educating and informing your prospective customers. Since different prospects have different preferences for how they learn...Maria Valdez Haubrich
Marketing personalization is very important if you want your campaigns to succeed . However, there’s a fine line between personalization versus stalking that you definitely don’t want to cross. Follow these tips to stay on the right side of that line!Monika Jansen
Watch out, Millenials, there’s a new group of kids in town. Whether you call them Generation Z or the Centennials, the generation born after the Millennials is now age 13 to 18. If you think that...Maria Valdez Haubrich
The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. But with so many tools...
Millennials are now increasingly seeking a career beyond the traditional ABC route, commonly known in business schools as accounting, banking, and consulting. The new career of choice? Marketing,...