Want your brand to stand out from the competition? You have so many options, tools, and methods at your disposal when it comes to creating a brand that customers love. The good news is that it...Monika Jansen
Small businesses have a huge advantage over national (or global) brands when it comes to local marketing. You know your customers very well. You know what’s happening on the ground at any given...Monika Jansen
Now that so much of social media marketing relies on paid ads, you need to make sure you’re getting your money’s worth. If you want to increase your return on ad spend (ROAS), the following eight...Monika Jansen
Did you know that goldfish officially have a longer attention span than humans? Yup, goldfish beat us by one measly second. They can focus on one thing for nine seconds, but we can only focus for...Monika Jansen
It’s still in the early stages, but voice search — that is, using your smartphone to ask Google, Siri or Cortana to look something up online, give you directions or show you the weather — is on...Rieva Lesonsky
Video marketing is one of the smartest and best ways to reach your clients. Aside from the fact that videos are fun to watch, they are incredibly engaging and can create an emotional connection...Monika Jansen
Are you planning to spend more on marketing this year? Your competitors probably are: a whopping 91 percent of companies are either increasing (56 percent) or maintaining (35 percent) their 2015...Maria Valdez Haubrich
B2B marketers are putting more resources and money into content marketing this year, eMarketer reports. More than three-fourths of B2B marketers expect to create more content this year than last...Karen Axelton
Marketing personalization is very important if you want your campaigns to succeed . However, there’s a fine line between personalization versus stalking that you definitely don’t want to cross. Follow these tips to stay on the right side of that line!Monika Jansen
Watch out, Millenials, there’s a new group of kids in town. Whether you call them Generation Z or the Centennials, the generation born after the Millennials is now age 13 to 18. If you think that...Maria Valdez Haubrich
The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. But with so many tools...
Millennials are now increasingly seeking a career beyond the traditional ABC route, commonly known in business schools as accounting, banking, and consulting. The new career of choice? Marketing,...
Vice is looking to woo marketers to its new cable channel with the promise of reinventing TV advertising. With the debut of Viceland, its joint-venture with A&E Networks, next month, Vice is...Rieva Lesonsky