The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more. It’s official: Grandma won the...
Who are affluent customers, and how can you best reach them? The face of the affluent is changing, according to The Ipsos Affluent Survey USA for 2015. This year, more members of Generation X than...Maria Valdez Haubrich
Years of waiting are over for Beatles fans wanting to listen to the Fab Four’s music on streaming services such as Apple Music and Spotify. Beatles songs will be available at one minute past...
The new year is approaching, and it’s time to start thinking about your New Year’s resolutions. Here are some resolutions that will make this year the best your marketing has ever seen.Mike Templeman
No marketing strategy is complete without the one element that accelerates viewer traffic and creates a competitive edge: the blog.Steve Olenski
Content marketing, as I discussed in one of my previous posts, is one of the fastest growing methods of digital marketing. It provides a great way for you to engage with your customers and to get...Rieva Lesonsky
There is always something new and interesting happening in marketing, isn’t there? This look at the top digital marketing trends 2016 sure drives home that point, so here’s what to keep your eye...Monika Jansen
“Not a creature was stirring, not even a mouse.” At this time of year, that famous line from Clement C. Moore’s poem “Twas the Night Before Christmas” is certainly true – at work anyway. When...Monika Jansen
How effective is your marketing strategy? How has it affected your ROI? And can it be better? Your marketing plan is the blueprint of your business’s sales strategy. This blueprint should be...
I once heard a TV news journalist say that any story featuring puppies or kids is newsworthy – and she was not kidding. Some small businesses do work with dogs and kids – and we are all jealous of...Monika Jansen
Ever get confused when talking to a digital marketing strategist, SEO company, or Web designer/developer? Keep this digital marketing dictionary handy, and you won’t walk away scratching your...Monika Jansen
Have you tried video marketing yet? If not, you may want to put your toe in the water, because a survey by Ascend2 reports video marketing is highly effective, especially for B2B companies.Maria Valdez Haubrich
Adobe and eConsultancy teamed up to put together a report on Digital Trends 2015, and man, it is packed with great information gathered data from more than 6,000 marketing, digital and ecommerce...Monika Jansen
Fоr аnу busіnеss, gеttіng оn Ѕhаrk Таnk іs а hugе орроrtunіtу. Yоu саn gеt fundіng fоr уоur busіnеss аnd ехроsurе оn nаtіоnаl tеlеvіsіоn. Вut thе Ѕhаrks аrе wеll knоwn fоr bеіng а bіt brutаl аt...Rieva Lesonsky
Black Friday is still a big deal to the media, retailers and consumers — but for how much longer? New data from Google reports that U.S. consumers’ approach to the holidays is shifting from a...Karen Axelton
Want to know how to grow a million-dollar business? Pull up a chair and grab your favorite beverage, because I have a lot of great information to share with you. A couple of weeks ago, I had the...Monika Jansen