One of my 2015 goals is to increase newsletter subscribers. I have a lot of content marketing ideas – as a copywriter, what else would you expect?! – but the actual tactical process kind of eludes me – it’s just not the way I think. Well, the other day when I was pondering the layout of my new website, I started listing the different options I have.
There are 5 commonly used, proven ways to capture names and email addresses on your website. They are:
1. Newsletter signup box
I am definitely adding a newsletter signup box to my navigation menu and footer, but you can also add one in the sidebar. It is common to find signup boxes in these three places, so website visitors will expect to see them. Of course, if you have room, be sure to remind them what they’ll get in return for their email address.
2. Pop-up window
If you really want to capture your visitors’ attention, you could use a pop-window and set it up to appear when someone is entering your site, moving to a certain page on your site (like your blog), or leaving your site. Another option is using a sliding pop-up, which only shows up once your visitor scrolls down a page.
You have more room for a strong call-to-action in a pop-up, so you can really sell the top reasons they should subscribe to your newsletter, or you could extend a special offer or download. One word of caution: If you choose a pop-up window to appear immediately when someone enters your site, make sure it only appears for first- or second-time visitors. Otherwise, it’s super annoying!
3. Splash page
A splash page is like a pop-up window, but it’s way bigger (ahem – full size page!) and only appears for first-time visitors. Lead with a super strong, persuasive headline, followed by a list of benefits of subscribing and a signup button in a bold color. Add a testimonial or two for added punch.
4. Beginning or end of every blog post
This has got to be the easiest way to attract more newsletter subscribers. They are already consuming the content in your blog, so obviously there is some interest in what you have to say. Plus, adding a short sentence reminding them to subscribe is super easy – just cut and paste from one blog post to another!
5. About page
If someone is reading your About page, they want to learn more about your company, who you are, what you do, why you’re awesome, etc. Just like asking them to sign up in your blog posts is smart idea, asking them on your About page is a no-brainer.
Did I miss any great tips? What else do you do to encourage website visitors to subscribe to your newsletter?
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