Still sitting on the sidelines when it comes to actively using Google + for business? Read on to find out why it’s time to get on board, because, as it turns out the experts love Google+ — and their reasons are really compelling:
Insanely good engagement rates
“Our social media audits have shown that Google + has been a growing segment for engagement with our fans. We get twice the engagement on Google+ than we do on Facebook.
“When measuring engagement per post, we noticed that comments, clicks, reshares, and plus ones were all higher when we were posting only twice per day; our engagement per day was higher when we posted five times.”
– Kevan Lee, content crafter at Buffer
More opportunities to get in front of your target market
“What’s different about Google + is that beyond the direct social visits as seen above, Google offers marketers the opportunity to interact with visitors through many more touch points, including YouTube and directly in search results. This means that for visitors who engage with you through Google +, the potential traffic channels multiply.”
– Cyrus Shepard, SEO consultant, content marketer, startup adviser, via Moz
Build a community and enjoy great brand visibility
“Google + Communities allow you to leverage a platform where your strategic partners and customers can share best practices, answer each other’s questions and share valuable information. In essence, you are creating a place where your stakeholders can interact with each other.
“Google reportedly also favors Google + content in search. With the number one search engine behind it, your Google + business page and content will be indexed effectively. This alone makes quite the case for marketers looking for new brand visibility outlets.”
– Scott Wilder, social media consultant to Fortune 500s and currently full-time consultant at Google, via Hootsuite
Way more users than LinkedIn, Pinterest,and Instagram
“Google + has more users than you think. Yes, it pales in comparison to Facebook — but so do most other social sites.
“Rather than trust Google’s own user data, we decided to run our own survey. We asked more than 60,000 US online adults which social sites they used — and 22% told us they visited Google + each month. That’s the same number who told us they use Twitter, and more than told us they use LinkedIn, Pinterest, or Instagram.
“That means you can build a real follower base on Google +: On average, top brands have collected 90% as many fans on Google + as on Twitter. In fact, the brands we studied have more followers on Google + than on YouTube, Pinterest and Instagram combined.”
– Nate Elliott, Vice President and Principal Analyst at Forrester Research, via Forbes
Positive Google + reviews can boost sales
“With Google + reviews showing up in search results, potential customers might be influenced to choose your business if they come across positive reviews. Therefore, provide great service and proactively solicit reviews on Google +. Nothing beats a favorable reference from one human being to another.”
– Brett Relander, Founder of Launch & Hustle, via Entrepreneur
Are you convinced? If you’re not using Google+ for business yet, will you start now? If you do already use Google+, how has it benefited your social media marketing strategy?