Pay per click (PPC) advertising is an important internet advertising model used to drive traffic to websites, in which an advertiser pays when the ad is clicked. Is your small business using PPC advertising? If not, what are you waiting for? Your competitors are probably using PPC, because pay per click is an important online and effective advertising tactic.
PPC is vitally important to online visibility and boosting your business. Here are six reasons your business should be using PPC advertising—and three tips to make it more effective.