Does Your Website Need a Blog?Rieva Lesonsky
Does your small business have a blog? If not, you should consider adding one. While creating a blog may seem like a hassle, it can offer many benefits for your business, including:
- Generating leads. Blogs are an effective way to generate leads for your business. Studies have shown B2B companies that blog generate 67 percent more leads than companies that don’t, while B2C companies that blog generate a whopping 88 percent more leads per month than those that do not.
- Establishing you as an expert. By blogging regularly about news, trends and changes in your industry, you can develop a reputation as an expert among clients and prospects.
- Boosting your website traffic. Posting regularly on your business blog adds content to your website, and the more content you have, the more opportunity your site has to get picked up by search engines, boosting your ranking.
- Raising your profile. By having a business blog, you create a way to engage with industry movers and shakers. You can feature them on your blog, interview or video them on your blog, or even ask them to contribute guest posts to your blog. This builds connections and relationships.
- Generating publicity. A business blog is a great place to publish news about what your business is doing, new products or services you’re releasing or new relationships and partnerships you’re establishing (although of course, this shouldn’t be all or even most of what you write about). In this way, a blog can function as a publicity tool. Let local reporters and bloggers know about your blog and point them to it as a resource, and you’ll get even more publicity for your business.
- Enhancing your social media outreach. The content you post on your blog can be repurposed to use on social media, which saves you time and expands your reach on social media. For instance, you can post snippets from blog posts as Facebook posts, tweet links to your blog, put photos from your blog on Instagram or turn short clips from your blog videos into Vines.
Creating a blog is easier than you may think. Popular blogging software such as WordPress makes it so simple you don’t need any tech know-how, and provides professional templates to choose from.
The major issue with blogs is the time commitment. If you’re worried you don’t have time for a blog, start slow by doing one post a week. Ideally, you’ll want to build up to three per week for best SEO results. If this is too much for you, consider delegating blogging to one or more employees, or even outsourcing to an experienced freelance writer who knows the ins and outs of writing for the Web.