Planning to do some shopping on Black Friday? If you're a plumber, probably not. According to Roto-Rooter, the nation’s largest plumbing service, Black Friday is the busiest day of the year for plumbers. Black Friday can be financially rewarding for plumbers but draining if you are not ready to handle the additional calls about overflowing toilets and clogged garbage disposals.
Thankfully, there are steps you can take to make sure you are as ready as possible so you can assist your customers in need and also give an economic boost to your company. To help you prepare for these plumbing customers, here are some recommendations to keep your business finances flowing at an opportune time.
With Black Friday looming, adjust your schedule accordingly. Taking time off for a vacation leading up to Thanksgiving weekend is probably not a good idea. The same applies to your plumbing team. Clearly define expectations with your team and plan for the additional hours needed during the holidays. You may even want to add a plumber or two.
Next, get a handle on your markets. Typically, you will have two distinct audiences: the panicked customer with burst pipes or another plumbing emergency and the maintenance customer, who is comparing companies to find the best fit. While you are more likely to get calls from the first segment during the holidays, you need marketing strategies for both.
Finally, review your coronavirus precautions with your team, such as always wearing a mask when entering and working in a client’s home or place of employment, sanitizing hands before and after performing plumbing work and maintaining a proper social distance from your customers. This will help to build consumer confidence and also shows that you have their safety in mind.
During the busy Holiday Season, including Thanksgiving weekend, more visitors will be coming to your website, looking to learn more about your services. Don’t wait on fixing or updating your site then – do it well before this peak time. Do you have all the essentials in place for a quality website, including highly visible contact details? You own a first-rate plumbing business and your website needs to reflect your professionalism.
You need an efficient website that doesn’t get backed up or bogged down. With our DIY website builder, we give you the right tools and team for the job. With the holidays fast approaching, make sure your site works as hard as you, clearly communicating your services, competitive differences, and reviews. In short, your website needs to provide helpful information to prospects in need of your services.
With business increasing over the holidays, what better time is there to implement a referral program? Ask your customers to tell your friends and family about the positive experiences they have had with your business. Also, have your satisfied customers write reviews on websites like Yelp and Bing in exchange for discounts on a future service. When looking for businesses, people trust online reviews as much as a personal recommendation.
People are also highly likely to conduct a Google search when they are looking for a plumbing business, especially in emergency situations. When doing this, they will contact the first companies that pop up. If your website is not among the top results, you will be missing some outstanding sales opportunities. That’s where search engine (SEO) keyword strategies come into play. Web.com can help you with an SEO program that attracts more visitors to your website and generates more qualified leads.
The right type of pay-per-click (PPC) advertising campaign can really boost the results of your organic SEO efforts. Plus, PPC advertising is very affordable, making it a great option for small businesses.
You can move ahead of other plumbers and plumbing companies in your area and position yourself as an industry expert through blogging. There are many topics to explore during the holidays such as creating a checklist of what not to put down the drain. No matter the season, insightful content can help customers decide what they may want to fix on their own. Develop some quick tips and share them in your blog or newsletter. You will be seen as trustworthy and thoughtful – and your customers will be thankful.
If you haven't used social media in the past, take time out to choose the right platform. Facebook might be a good first choice. Not only is it the most used social media channel, but it's paid ads are also relatively inexpensive and the platform makes it easy for your customers to post reviews. As you prepare for Black Friday, write out a plan ahead of the big day. Create some advanced posts with tips related to Holiday Season plumbing issues and be sure to link back to your blog and website.
Have fun with social media – it’s a good way to show off your brand personality. Maybe ask your followers to tell their stories about plumbing nightmares. Be sure to offer holiday greetings and also consider leveraging special days and weeks that relate to plumbing, such as World Plumbing Day on March 11. Finally, create a social media calendar. It will remind you of Black Friday and other seasonal events you can capitalize on.
Black Friday can be pressure-filled but financially rewarding for your plumbing company, provided you are prepared for the additional business. By following these recommendations, you can better manage all of your appointments, no matter how busy you get. Plan ahead and make this your best holiday season yet.