Are you using Pinterest to market your business? If you are marketing to moms at all, you need to be on the social media site, reports a new study of how moms are using Pinterest. Here are some of the most useful findings from the 2015 Pinterest Media Consumption Study.
Moms, the “chief planning officers” of the family, rely heavily on Pinterest in planning future events — whether that’s their Christmas gift lists, their plans for decorating the family room, or fall recipe ideas. In many cases, Pinterest is used as a way to pin products that mom may want to buy later on.
According to the study, more than half of moms use Pinterest while shopping in stores, referring to their own and others’ pins as a sort of visual shopping list. They’re not just window-shopping: More than 40 percent of active Pinterest users (defined as those who use Pinterest at least once a month) have actually purchased something as a result of a pin.
For many moms, Pinterest is starting to edge out other social media platforms. Nearly half of active pinners who are moms say Pinterest has replaced other social media sites for them. And if you’re looking to market to moms rather than non-moms, Pinterest is the place to be, because moms are much less likely than non-moms to use the other big visual social site, Instagram.
Who is the typical mom using Pinterest? The answer might surprise you.
So how can your business best engage with moms on Pinterest?
Want more assistance growing your business online? Join the Web.com Small Business Forum for free access to our library of ebooks, the latest industry news and support from other business owners, entrepreneurs and working professionals. Join a Group to ask questions, share your opinions and grow your network! Visit Web.com to learn about our full range of affordable website design and online marketing services.
Karen Axelton is Chief Content Officer of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Visit her company’s blog at SmallBizDaily.com.