If you want your ecommerce website to compete with Amazon, the first step is getting more customers to visit your website. The good news is, it’s not that hard to do. If you’re not sure how to attract customers online, read on for an ecommerce marketing plan that will help your sales soar.
How to attract customers online with promotions
Mixing up your promotions and discounts will keep your ecommerce website fresh and interesting, attracting more customers. Try these popular online promotional tactics:
Keep an eye on what your favorite ecommerce sites offer as promotions and try using some of the same ideas.
How to attract customers online with SEO
Of course, your ecommerce business can’t rely solely on promotions to get new customers, or your profits will suffer. That’s why search engine optimization (SEO) is so important to your success.
SEO tactics will help your online store attract customers whether or not you have a current promotion going on. The following SEO essentials will help your website rank high in search results:
How to attract customers with online marketing and advertising
SEO alone isn’t enough to get customers to your website in today’s competitive environment. Use paid online advertising to boost your traffic even more. Create pay-per-click (PPC) advertising using specific keywords to target online searchers with special offers, promotions and more.
Don’t forget about advertising on social media. (Read our update on the latest consumer social media trends to help you decide where to focus your social media marketing efforts.)
Last but not least, use email marketing to keep previous customers coming back to your website again and again. (Make sure they’ve signed up to receive emails from you before you send anything, and don't forget to provide an unsubscribe option.)
How to attract customers online with reviews
According to Brightlocal, 88% of consumers rely heavily on reviews when purchasing products from a brand they haven't used before. Since your website won’t have the name recognition of big brands, getting reviews of your site from satisfied customers is vital.
A few days after customers receive their orders, send them an email asking them to review the shopping experience (with a link to where they can review your site on Yelp or other online review site). Seeing positive reviews helps persuade new shoppers that buying from you will be a great experience.
How to attract customers with ease
Does this sound like a lot of work? With the right online marketing services, it doesn’t have to be. Lead Stream helps you attract website visitors and grow your business. Lead Stream continually optimizes your e-commerce website for search, makes managing your paid search campaigns simple, and automates email marketing to help you stay in touch with customers. You’ll even get help from online marketing experts to develop an online marketing and advertising campaign targeted to the exact customers you want.
Learn more about how Lead Stream can help your ecommerce business grow.