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5 Ways to Get Found Online

How do consumers really find local businesses, from restaurants and retail stores to accountants and auto repair shops? I'll give you a clue: It's not by driving around looking at yard signs and billboards, fishing through the mailbox for direct mail postcards, or even flipping through the Yellow Pages. (Be real: When was the last time you actually opened a phone book?) Here's how prospects look for local businesses today — and how you can ensure you get found online.

  • Some 93 percent of consumers go online to conduct research or browse for products before making retail purchases.

  • 94 percent of Americans planning home improvements go online before making a purchasing decision.

  • 63 percent of consumers rely on local businesses’ websites to find and engage with the business.

Search engines, online browsing and business websites are the key elements driving leads to your business. How can you create a strong online presence for your business--and ensure you get found? Try these five tips.

  1. Put your business on the map. Google search results for a local business will show the top companies' locations on a map. Your location can be the deciding factor in whether prospects choose you or your competition.

  2. Attract website traffic and leads with pay-per-click ads. As customers browse online and research possible purchases, PPC advertising is a great way to catch their eye and stand out among all the search results.

  3. Optimize your website. The rules of search engine optimization (SEO) are constantly changing — what busy business owner has time to keep up with it all? 

  4. Get help from the pros. Online marketing and advertising offers a world of possibility for local businesses, but it can also be complicated if you're not sure what you're doing. 

  5. Monitor your results. Last, but not least, it's important to make sure your online marketing and advertising is actually working for you.