Think your B2B small business has no right being on Pinterest? Think again:
According to Pinterest, Pins that generate the most engagement are helpful, beautiful, and actionable.
Note that there is nothing in that statement about specific subject matter or that B2B businesses cannot produce engaging Pins (Pinterest-ese for images).
Want to give it a try? Here’s how to get started with B2B marketing on Pinterest:
Pick a goal
Of course you know this, but I am going to repeat it anyway: The first thing you need to do is set a goal. How do you want Pinterest to benefit your business?
Whether it is driving sales (Pinterest is increasingly becoming a shopping site) or just building awareness, you need to know where you’re going before you get in the (Pinterest) car and start driving (er, pinning).
Next, you need to brainstorm boards, or collections of images, that will show off your products, visually represent your services, reflect your business’s values, and engage your target market.
For a B2B business, that might sound impossible! How does a business coach or accountant or attorney visually represent their brand and work on Pinterest? Simple: a little creativity.
Create Pins people love
There are five rules when it comes to making a great Pin:
Commit to being social on it
Pinterest is a social network, so be sure you follow other users and boards, pin images you love, add comments, and generally be as social as you are when you are scrolling through your Facebook feed.
Do you use Pinterest for B2B marketing? What additional tips can you add to my list?