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New Year, New Website: How to Strengthen Your Online Presence

Web.com Team
A woman and a man working on a website redesign

Key Takeaways

A New Year

  • Is an opportunity to reflect on your business.

  • Allows you to set new business goals.

  • Offers you the chance to enhance your online presence.

A New Website

  • Gives your business credibility. 

  • Attracts and informs customers. 

  • Helps you build your business.


The numbers are discouraging: Less than 25 percent of people stay committed to New Year’s resolutions after just 30 days and only eight percent accomplish them. But you’re different. As a small business owner, you have the drive and determination to make things happen.

Today’s web-savvy customers search for businesses on mobile devices, make online purchases and read customer reviews when making buying decisions. To reach these customers and to keep your business healthy, you’ll want to make sure your website is in top shape as you begin another year. A website redesign could be the perfect option to impress your customers and prospects.

Here are some website resolutions to guide you. 

Resolve to Enhance Your Website

A modern, responsive website design gives your small business credibility, amplifies your brand message and attracts customers. Of the 7.4 billion people in the world, nearly half are online every day – and your website is where they will find you. 

To create an online presence that makes it easy for customers to learn more about your products and services and become more engaged with your brand, you should:

Make Your Website User-Friendly

Nearly 90 percent of Americans have a negative perception of brands with poor-performing websites and mobile apps. Your website should be easy to navigate and highly informative. If you don’t have a website, advanced technology makes it easier than ever to create one.

Web.com can help with two convenient options: Choose our custom website design services and we’ll gather your input and do everything for you from start to finish. Or, for a more hands-on experience, our DIY website builder makes it easy to create a website in a few easy clicks.

If you already have a website, Web.com can refresh your design and content to improve the customer experience. With up to 70 percent of web traffic happening on a mobile device, your website should work well with smartphones and tablets. A fresh website redesign makes it easy for your customers to learn more about your products and services leads them toward an eCommerce purchase and gives them a positive impression of your business and brand. 

Create Content That Attracts Customers

Good content engages and inspires your customers and motivates them to take action. Your customers will continually visit your website when you:

Start a business blog.

A business blog establishes you as an industry expert and thought leader. It also helps to connect customers with your brand and gives them opportunities to share your content through their social media channels. Nearly half of all small business owners say they don’t understand blogging or have a blog – use this to your advantage and help your business and brand stand out in the marketplace. 

Develop or refine a search engine optimization (SEO) keyword strategy.

When you create a blog post, be sure to include SEO keywords in your content. These keywords trigger online search engines and help your business rank higher in search directories when customers are looking for you on sites like Google, Yelp and Bing. Review your competitors’ websites to see what terms they use in their content or partner with Web.com to put the power of SEO to work for your business. 

Promote your content with a social media schedule. 

Developing a social media calendar inspires you to consistently create posts that engage customers, build a brand following and establish stronger relationships with your target audience. You can also use social media to attract more visitors to your website and measure the effectiveness of your posts with online analytics tools to see what messages best connect with your customers. 

Stay Active

Your website is the hub of your brand – be sure to keep it updated and refresh your site content often. When you do this, online search engines take notice and continue to rank your business prominently in search directories. Your website redesign cost is offset by the value it creates for your brand.

 Stay consistent with your social media posts and email campaigns to keep your brand top of mind and relevant with customers to make sure they are up to date with your business happenings. 

As you head further into the new year, it’s a great time to track small business trends. Identifying these trends allows you to magnify your company’s strengths, improve its weaknesses and confidently chart a course for your company moving forward. It can also help you grow your company’s sales, offer better customer service and operate more efficiently. Get started now by downloading our free eBook.

Two men in flannel working on a project

Find Success in the New Year and Beyond

It’s going to be a great year for your business – and it begins with your website. Web.com can give you the positive online presence you deserve. Whether you want to build a website, add eCommerce to your site or enhance your online marketing with a website redesign, Web.com has the expertise and resources to grow your customer base and make it happen. 

After partnering with over 3 million small businesses, Web.com can make your business more productive in the new year and beyond. 

Products mentioned in this blog post include:

Website Builder for Small Business 

Custom Website Design Services for Small Business

Small Business SEO Services

Website Security for Small Business Safety

Small Business Social Media Services

Professional Business Email

 

Image credits: Shutterstock