Successful Video Blogging: One Small Business Owner Shares Her Story

<p>I recently reached out to a few prospective clients I had not heard from in a while. One of them was Carolyn Herfurth, the stunningly beautiful and incredibly smart owner of <a href="http://www.thebiztruth.com/" style="background-color: rgb(238, 238, 238); font-size: 0.8125rem;" target="_blank">The Biz Truth</a> in New York City. When she told me that she’d been using video blogging to great success, my ears immediately perked up.<br> </p> <p>Tell me more!</p> <p>So, she did. Here is her story about successful video blogging:</p> <p><b>Monika Jansen: Why did you decide to start a video blog?</b></p> <p>Carolyn Herfurth: It’s something I originally started five years ago for the company I had before I started The Biz Truth.</p> <p>At the time, one of my first coaches was like, you should just start a video blog – talk about finding your truth, share your knowledge! I did that for two years solid, but I got so burned out, because every week, I’d do a video, and I couldn’t get my brain to understand that it’s silly to do it once a week. It makes more sense to do them all at once and drip them out.</p> <p>Unless my coach had suggested video blogging, I would have never thought of doing it myself.</p> <p><b>MJ: Why?</b></p> <p>CH: Most of the way I promoted myself was through speaking and referrals. Marketing [with video] was something that hadn’t crossed my mind.</p> <p><b>MJ: So, you went for two years straight, and then you stopped?</b></p> <p>CH: Yes, it was just too much and too frequent. I was purely teaching and selling sales training at the time, so I felt like all of my videos had to be sales advice. I finally realized I tell people not to use a hodgepodge approach to selling, yet that is exactly what I was doing.</p> <p>I took a long time off. I don’t know that it was a mistake – a lot of people did watch my videos, but they weren’t engaging the way I wanted them to.</p> <p>A few months ago, one of my clients and I were talking – she does video marketing – and she decided to start offering a video subscription service. So I signed up. I show up, she films me, she edits and she sends to me. It takes me an hour to record several videos – it’s just SO much easier.</p> <p><b>MJ: What are you doing differently this time around?</b></p> <p>CH: Because the videos are shot at once, it forces me to plan a little more. I am constantly adding topics to Evernote, so when it’s the week of the video shoot, I’ll go through all of my topic ideas. I do a little outline and figure out what do I want for a call-to-action, etc. I definitely feel like I have room for improvement, but I do start with three or five points that I want to hit. Then I can refine the message when I get closer to the video shoot.</p> <p>One thing I think would help me is if I took it a step further, like what’s my email intro going to be when I send it to my list? A lot of times I write the email intro and think, I wish I had included that in the video! I also need to do a better job of thinking through keywords, especially for SEO.</p> <p><b>MJ: What are your topics?</b></p> <p>CH: I have five pillars, and I tie the topics to them: business model, thought leadership, marketing strategy, sales strategy, and time mindset and priority optimization.</p> <p><b>MJ: What kind of feedback and results have you gotten so far?</b></p> <p>CH: It varies. The first one I posted, people are like, Oh my god! I love this! And they’re sharing it like crazy. The next one had normal open rates.</p> <p>I don’t know that I can point to a video that someone watched and then wanted to work with me because of it. I look at shares and metrics. I know people are going to my website, and I know that it’s made a difference.</p> <p>Here’s one other thing I learned. People say that homemade videos get more views than a polished, professional video. But I’m done with that! The woman who does it for me is a video marketer, and she makes the process really fun.</p> <p><b>Check out Carolyn’s video on <a href="https://www.youtube.com/watch?v=BdbJfgao1rk" target="_blank">Thought Leadership: 3 Steps To Becoming A Thought Leader.</a></b></p> <p>Do you have your own video blogging success story? Share it in the comments below!</p> <p>&nbsp;</p> <h3>Author information</h3> <div><div><div><h4>Monika Jansen</h4> </div> <div><p>Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at <a href="http://www.jansencomm.com/" target="_blank">www.jansencomm.com</a>.</p> </div> <div>| <a href="http://twitter.com/monikacjansen" target="_blank">Twitter</a> | <a href="http://www.linkedin.com/in/monikacjansen" target="_blank">LinkedIn</a> |</div> </div> </div> <p>&nbsp;</p>