Is your small business looking to attract those desirable Millennial consumers ages 18 to 33? If so, you’ll be interested to know that user-generated content is one of the best ways to do it, according to a new study from Ipsos MediaCT.
The study found that Millennial users spend a whopping 18 hours a day consuming media (social media, TV, Internet, radio, social networking). Clearly, they’re frequently doing two or more things at once, such as checking social media while watching TV with the radio on.
However, what’s really of interest is that some 30 percent of their media time, or 5.4 hours a day, is spent with user-generated content—in other words, things such as social media status updates, online reviews and blog posts created by their peers rather than “experts.”
Millennials still spend slightly more time with traditional media (radio, TV and print account for 33 percent of their daily media intake), but they prefer user-generated content. More than seven in 10 (71 percent) say they check social media daily, while the next most popular type of content, TV, is consumed daily by just 60 percent.
Last, and most important to you, Millennials trust user-generated content 50 percent more than they trust information from all other media sources, and say it’s 20 percent more influential in their buying choices than any other type of media.
What does this mean to your marketing? Here are some tips: