The law never rests and, when it comes to online marketing, neither should your firm. As you well know, the competition among law firms is fierce and you cannot afford to press pause on your marketing efforts during this unique time of year. To state your case with prospects and referral sources, you need to give your website and online brand reputation a boost. Here are some recommendations to tip the scales in your favor and attract more website visitors.
As an eventful and challenging 2020 comes to a close, some of your clients will be highly focused on wrapping up legal matters before the end of the year for tax benefits or simply to start the new year with a clean slate. Use social media posts and your website content to communicate that your law firm is still ready and willing to help clients finalize legal situations during a traditionally slow time of year.
Consider telling your current clients via email that they may want to move forward with a legal resolution before the year is out. This will encourage them to finalize their legal situations while allowing you to generate more 2020 billable hours. Write a blog about the benefits of finishing out the current year strong and looking forward to a brighter 2021. You should take care to explain how your law firm can lessen the stress for your clients during the holiday season.
It’s a busy time of year and most of your clients and potential clients will probably be a bit distracted. To help make working with your firm easier, make sure you clearly state your hours and availability during the holiday season on your website homepage. Indicate what days you and your team will be out of the office during the months of November, December and January and how clients can reach you in an emergency situation.
It’s been a rough year for almost everyone. A seasonal website update can bring a little cheer as we round out 2020 and move toward brighter days ahead. Take this opportunity to refresh your “About Us” section by adding new bios and photos for new personnel or updating information and data about your existing team. This will help website visitors get to know the people they will be working with in advance and also personalize your site.
During these times of social distancing, you probably have new in-office and court safety practices. But there is a way you can still stay in touch with your clients and followers – social media. Develop a content calendar and post timely, holiday-themed content that celebrates the spirit of the season and updates clients and potential clients with the latest news about your law firm. Be sure to link all of your posts to your website.
You can attract more qualified leads with a search engine optimization (SEO) plan that helps your firm rank higher in online search directories and makes it easy for clients to find you when they are looking for a local law firm on sites like Google, Yelp and Bing. Look for an expert SEO resource to help you optimize your site content and maximize the benefits of this strategy. It’s a busy time of year, so let the SEO pros step in to lighten your load and give you the positive results you deserve.
The holiday season can be an inspiration to break away from the usual style of your blogs and social media posts. This time of year can be a great time for reminders and to produce educational content. For example, automobile accidents tend to rise during the holidays. If you are a personal injury attorney, you could blog about how to stay safe on the road or what do following an accident.
Be sure to optimize your messaging with a Pro SEO strategy and focused social media plan that helps more people find your website. Look to the future. With the new year just around the corner, keep your clients and followers informed about what you are planning in 2021, and maintain upbeat, positive messaging. Everyone could use a little holiday cheer these days.
You have a lot on your plate. The helpful online experts at Web.com understand that and we're ready to help with an easy-to-use website builder and website packages that enhance your online presence. We also offer online tools like Pro SEO services, professional email and a blog site builder to help you stay connected to your clients. All of this is backed by an experienced support team that has helped over 3 million small businesses like yours thrive online.
It's the most wonderful time of the year — and also one of the busiest. Now that you know how to increase website traffic over the holidays, you will soon be enjoying many happy returns with prospective clients and referral sources. You can count on the Web.com team help your firm make this a holiday season to remember.