It’s no secret that Americans are hooked on their smartphones and other mobile devices. But just how addicted are we–and what does it mean for your business’s mobile marketing? More than seven in 10 of us regularly sleep with our smartphones, according to a recent study from Bank of America on consumer mobility.
Since Bank of America did its first consumer mobility study in June 2014, the number of “mobile addicts” around the world has grown by nearly 60 percent. During the same time period, the number of smart devices measured by the survey grew by 38 percent — from 1.3 billion to 1.8 billion. The study defined mobile addicts as consumers who open mobile applications 60 or more times per day. By comparison, “super users” open mobile apps between 16 and 60 times a day, while “regular users” open mobile apps between one and 16 times a day. No wonder mobile marketing is growing in popularity.
Of these three groups, mobile addicts are growing at the fastest rate — from 176 million in 2014 to 280 million this year. What does the growth of this new consumer group mean for your business?
Mobile addicts use all types of mobile applications more than regular or super users do. However, by far their most popular apps are messaging and social applications (followed by utilities and productivity apps, games, finance and news/magazines). That’s good news for small business owners trying to market to this growing group. Why? Because mobile marketing via social applications is an easy way to reach out to customers where they live–on their phones. Here are some mobile marketing ideas you should be trying in order to attract mobile addicts.
One look around you will indicate that the number of mobile addicts is only going to grow. Start now learning how to target them, and you’ll be well positioned for the future.
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Karen Axelton is Chief Content Officer of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Visit her company’s blog at SmallBizDaily.com.