If you’ve never heard of unboxing videos, you probably don’t have a teenage girl, toy collector or tech-head in your life. Just like the name implies, unboxing videos are videos of people opening boxes or packages of items they’ve just purchased and showing off the products. They often feature close-ups of the items, the owner using or wearing them, and excited commentary from the proud owner
Unboxing videos have been around for several years, but now they are taking off in a huge way. According to a recent Wall Street Journal article, a YouTube search for “unboxing” uncovers over 20 million results. Google stats show that:
Unboxing videos are particularly hot in certain industries, including consumer electronics and technology, fashion, beauty products and toys. (According to recent statistics, three of the five most popular YouTube channels are toy unboxers: DisneyCollectorBR, blucollection and DisneyCarToys.)
Online video is a powerful marketing tool, and many businesses are now buying pre-roll video ads before unboxing videos on YouTube. If this cost is prohibitive for your small business, there are other ways you can benefit from unboxing videos. Here are a few: