Does your small business benefit from online ratings and review sites? That’s great, but it doesn’t mean you can neglect customer testimonials. Just like reviews, using testimonials helps create credibility for your business by persuading potential customers that your business is worth a try
Unlike reviews, which are generally hosted on a rating or review site like Yelp.com, testimonials are hosted on your website, making them a great marketing tool in convincing website visitors to give you a try. Think about it: Don’t you feel more confident in a business when you see lots of testimonials raving about it?
So how can you get customer testimonials and make the most of them? Follow these tips.
Once you have collected testimonials, create a dedicated “testimonial” page on your website. Add photos of customers to give the testimonials greater credibility and, if they are OK with it, link to their company website.
You can also maximize testimonials by sprinkling them throughout other pages of your website in addition to the dedicated testimonial page. For instance, if you have a lawn care and landscaping company that serves both residential and commercial customers, you could have a commercial client’s testimonial on the page describing those services, and a residential customer’s testimonial on the page about residential services.
Last, but not least, make the most of your testimonials and drive traffic back to your website by posting them on social media or including them in marketing emails along with links to your website. For best results, create a special landing page: “Leonora loves our landscaping services (testimonial). Learn more about our landscaping services for your home (link).”