Search engine optimization (SEO) is one of the most effective ways to attract potential customers to your website. However, if you are new to having a website, there are some key strategies and techniques that you may not be aware of — including how to handle your on-page SEO.
To make your website easy to find and ensure that you do everything possible to rank well on the search engine results pages (SERPs), it may be most effective to go with a provider that offers SEO services versus trying to do it yourself.
Here’s what you need to know about on-page SEO — what it is, how it can benefit your business and whether using a service provider to manage it may be the right choice for you.
Search Engine Optimization, most commonly referred to as SEO, is the practice of optimizing your website to help it rank higher in online search results.
When someone does a search through Google or another search engine, the displayed results are based on the keywords entered, site accessibility and other factors that drive the search engine’s algorithm.
SEO is based on organic (non-paid) traffic. In order to improve their search ranking, website owners need to employ various SEO techniques.
On-page SEO is exactly what the name implies — the SEO techniques used on the pages of a website. This is usually done at the time the website is designed, but can always be done anytime after the fact.
On-page SEO includes activities like:
Adding popular keywords to your website copy.
Using internal links.
Using HTML tags (title, meta and header).
Including images with alt text.
The most important thing to remember about on-page SEO is that it should be reviewed and updated on an ongoing and consistent basis.
Expertise, authoritativeness and trustworthiness (EAT) is the framework that Google uses for websites and webpages, and that’s why on-page SEO is so critical. You need your site to demonstrate that you’re an expert, you have authority and you can be trusted.
By focusing on your on-page SEO for your website, you can take advantage of several benefits, starting with improving your overall SEO ranking — especially locally, on-page SEO can help boost organic traffic, and when it comes to organic traffic, quality matters. By focusing on attracting visitors who are using specific terms to search for services and products, you’re targeting the most desirable group.
On-page SEO increases your online visibility, bringing you new customers who may not have previously found your business. By targeting specific audiences with your optimization efforts, you'll ensure that online users who are in the decision-making stage of their purchase are more likely to find you, which improves your chances of making a sale.
Having strong on-page SEO also makes your website more user friendly because you’re focused on including the types of words, phrases and images that have the broadest appeal. You’re also building brand authority by showing your website meets their needs.
For small business owners, one of the biggest appeals of on-page SEO is that it’s cost effective when compared with other marketing activities, such as paying for ads.
Search engine rankings consider the last time a website was updated, so if you aren’t doing this regularly it can affect your ranking, lowering your chances of people finding your website.
Things evolve quickly with search engines, and algorithms can change at any time, so staying on top of your on-page SEO will help ensure your pages show as current when search engines are crawling.
Keeping your on-page SEO up to date by leveraging the right techniques ensures your website is sending out the right signals to the algorithms, and that you’re maximizing the potential of your website.
Are you interested in finding an on-page SEO solution that’s tailored to your exact business needs?
Our experts stay on top of the latest trends and algorithms to invest in the success of your website by improving its visibility. Learn more about on-page SEO services here.