From trade shows to conferences and beyond, social media has become an essential part of hosting and organizing a business event. But what social media networks work best to promote your event? It depends what stage of the promotion process you’re in—before, during or after—according to a new survey, The Viral Impact of Events, that polled both B2B and B2C companies. Here’s a closer look at how to use different social media tools to make your event a success.
Facebook is widely named the most effective social media platform for raising awareness and generating engagement before an event; 77 percent of respondents rated it highly. Next are Twitter (48 percent) and LinkedIn (42 percent).
Not surprisingly, Twitter rated best for engaging people during an event, chosen by 73 percent of respondents. Forty-five percent say Facebook is a good promotional tool during an event. In addition, Instagram is cited by 39 percent of survey respondents.
After the event, Facebook is once again rated the best way to promote your event, cited by 55 percent, but YouTube hit second place, cited by 44 percent. Post-event, Twitter was named effective by 37 percent and Instagram by 23 percent.
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Maria Valdez Haubrich is Chief Liaison Officer of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Visit her company’s blog at SmallBizDaily.com.