3 Inspiring Small Business Snapchat Campaigns

<p>&nbsp;</p> <p>Think <a href="https://www.snapchat.com/" target="_blank">Snapchat</a> is only for big brands? Think again! If you are trying to reach the 13-to-34 age group, these inspiring small business Snapchat campaigns will have you excited about trying out the insanely fast-growing social media network.</p> <p>Here’s what small businesses are doing on Snapchat:</p> <p><b>Passing around the account</b></p> <p>Squeeze In is a family-owned breakfast and lunch chain of restaurants in California. Kay Salerno, who handles social media (and yes, is part of the family), gives a different employee at a different restaurant access to her Snapchat account each weekend.</p> <p>The result? Super fun, engaging snaps from different viewpoints. Employees snap photos and videos of food prep in the kitchen, customer interactions in the “front of the house” and behind-the-scenes moments, like secret employee handshakes in the hallway.</p> <p>Takeaway: Let your employees in on the game. They’ll offer a unique perspective that you can’t.</p> <p><b>Partnering with bloggers</b></p> <p>UsTrendy lets fashion bloggers take over their account for a day. The bloggers are asked to try on clothes and post photos and videos of themselves – and of course they share everything with their own followers, which really extends UsTrendy’s reach.</p> <p>As you might imagine, UsTrendy has found that this approach generates much more engagement than straightforward product shots.</p> <p>Takeaway: Working with outsiders is the smartest way to reach and engage with even more people. Just make sure your attorney draws up airtight guidelines first.</p> <p><b>Serving up mini scavenger hunts</b></p> <p>GrubHub is most definitely not a small business anymore (they’re a public company), but any small business can do what they’re doing. They use Snapchat’s Story feature to post a series of food-related photos that ultimately reveal a promo code for their services (online food delivery and takeout).</p> <p>Takeaway: Pictures of delicious food linked to promo codes–what’s not to love about that? As long as your small business creates highly visual products, you can definitely give this idea a try.</p> <p>So, what are you waiting for? Give Snapchat a try – and be sure to let us know how it goes!</p> <p>Stories sourced from <a href="http://www.forbes.com/sites/smallbusinessworkshop/2015/08/25/how-to-use-snapchat-a-small-business-guide/2/#5d6ceaa0728e" target="_blank">Forbes</a> and <a href="http://www.fastcocreate.com/3033793/how-12-brands-used-snapchat" target="_blank">Co.Create</a></p> <p>&nbsp;</p> <h3>Author information<br> <br> Monika Jansen</h3> <div><div><div><p>Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at <a href="http://www.jansencomm.com/">www.jansencomm.com</a>.</p> </div> <div>| <a href="http://twitter.com/monikacjansen">Twitter</a> | <a href="http://www.linkedin.com/in/monikacjansen">LinkedIn</a> |</div> </div> </div> <p>&nbsp;</p>