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4 Things Every Small Business Owner Needs to Know About Twitter Lists

Monika Jansen
The 4 Things Every Small Business Owner Needs to Know About Twitter Lists


I don’t know what it is about the fall that jump-starts the creative juices and positive, ready-to-tackle-anything energy in so many of us adults, but as a small business owner I find it very handy. In fact, I use it as the kick-in-the-pants I need to rev up my small business’s marketing machine.

One of the things on my to-do list is marketing a new service I’m offering via social media, and I plan to use Twitter Lists to help me.

Never heard of Twitter Lists? This blog post is for you, then. Here is everything you need to know about Twitter Lists in a convenient Q&A format:

What are Twitter Lists?

Twitter Lists let you segment your followers on Twitter by whatever criteria you choose. When you look at a list timeline, you’ll only see tweets from the users on that list.

How can they help my marketing?

It is a phenomenal listening tool:

  • It cuts down on the clutter in your stream by only showing you tweets from the people on that list – a huge time saver.
  • It allows you to hone in on what people are saying and sharing, which can help you create and share better, more relevant information.
  • It makes it easier to jump into conversations and thus engage people in a more meaningful way.
  • It gives you an easy way to build relationships with influencers and prospects.

How do I decide who to add to any given list?

This is a tough one, and it’s going to require tweaks and adjustments as you go. Start by doing two things: 1) Segment the people you currently follow, and 2) search by hashtag, company, or keyword, then just add the users who pop up to your list. Try clicking the filters on the left side (people, photos, videos, news, or timelines) to further refine your search results.

One shortcut is to subscribe other people’s lists, as lists can be made public or private. Check out the Twitter Lists of influential people. When you are on theirTwitter page, click on More > Lists to see if they have a list worth following.

What lists should I create?

That’s up to you, of course, but here are some ideas:

  • Clients
  • Prospects
  • Competitors
  • Influencers
  • Colleagues and coworkers
  • Business partners and project collaborators
  • Interests
  • Expertise
  • Industry

Twitter provides step-by-step instructions here, but if you have any other questions on Twitter Lists, leave them in the comments below!

Author information

Monika Jansen is a freelance copywriter and editor who helps with companies of all shapes on sizes kick their content up to the next level. You can find her online at