Are you using Instagram to market your small business yet? If not, you could be missing out. According to data from eMarketer, while many social networks are stagnating in terms of growth, Instagram is on the rise—especially among business marketers. Nearly one-third (32.3 percent) of U.S. companies with 100 or more employees currently use Instagram for marketing; next year, that number is predicted to increase to 48.8 percent. What’s more, by 2017 eMarketer predicts that a whopping 70.7 percent of U.S. companies will market with Instagram.
Of course, marketers aren’t the only one taking a shine to Instagram. By 2019, more than one-third of the adult U.S. population (over 111 million people) is expected to be using Instagram. Why is Instagram growing so fast? The increasingly visual nature of social media marketing is a big factor. Instagram is easy to scroll through quickly, conveys its marketing messages at a glance, and is moving beyond the fashion and beauty brands that initially embraced it to encompass a wide range of industries.
How can you market with Instagram? Here are some ideas:
While big brands are starting to flock to Instagram, there’s still time for your small business to make a mark—so don’t waste a moment getting familiar with this social marketing tool.
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