Selfies—self-snapshots shared online—have become a cultural mainstay (remember Ellen DeGeneres’ “selfie that broke the Internet” at the 2014 Academy Awards?) Now, smart small business owners are learning how to market with selfies to help grow their businesses.
Young adults, in particular, are addicted to selfies. In a Vouchercloud survey reported by MarketWatch, about one-third of adults aged 18 to 30 admit that most of the photos they look at on their phones are of themselves. Sixty-three percent use pictures of themselves as their phone wallpaper.
But what matters most for businesses is that selfies get shared a lot. A whopping 94 percent of respondents say they regularly send selfies to friends and family. In another study, nearly three-fourths (73 percent) of adults admit having used selfies to brag about their purchases. In fact, bragging has led to the rise of the “wealthie,” a selfie where the user poses with luxury-logo shopping bags or high-end products to show off. Between one-third and one-fourth of Millennials have taken a wealthie.
How can you take advantage of the selfie craze to help spread the word about your small business? Here are 4 ideas.
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