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How to Create Audio Blog Posts and Greatly Increase Your Blog's Reach


As a content marketer who wants to get your content out to a larger audience, make an audio blog version of your blog post. It’s an extremely powerful way to increase reach and deliver content to your audience on their own terms. – Greg Hickman, founder, Mobile Mixed

When I read a blurb from Greg Hickman that some bloggers are seeing a 2,000% increase in exposure when they convert their text blog posts into audio blog posts, I had to learn more. Specifically: how to do that.

But first, why go through the trouble? Well, simply because it lets people consume your blog posts in an easier, mobile-friendly way. People can just pop in the ear buds and take a listen during their morning run or commute.

So, how do you turn a blog post into an audio post? I did some research, and surprisingly, it’s more complicated than I thought it would be. Here’s what I did find:

Choose audio software

There is a lot of free audio software out there, but Audacity seems to get high marks from everyone. You really just need two things: the ability to record live audio and the ability to remove static and other background “white” noises.

If, like me, you have a Mac, you are in luck: Macs come with built-in Podcast Capture software. Just go to Applications > Utilities to find it. Podcast Capture lets you record your audio, and then it automates the processing and publishing (you need to host your audio files on the Web somewhere, and this application helps you). Sweet!

In my travels around the Internet, I also found Post by Voice, a WordPress plug-in that lets you publish audio posts to your blog from your phone. You call a phone number, enter a secret code, record a message, and they handle the rest.

Create a podcast feed

To maximize your audience reach and increase discovery, consider creating a podcasting feed that people can subscribe to – this is different than subscribing to your blog.

Once you record your audio, upload it to a podcasting platform like Podbean or Feedburner and publish from there. Now that you have a podcast feed, submit it to iTunes. Just go to the iTunes Store, find the Podcasts directory, and click on the “Submit a Podcast” link.

SEO the heck out of it

Just like you should name your blog based on its content, you need to name your podcast. For each podcast, add a description, keywords, category, and image or logo for your show.

Have you experimented with creating audio versions of your blog posts or a podcast feed? What other tips can you share?



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